Global Digital Customer Experience Activation Senior Manager

Ipsen•Cambridge, MA

2d•Hybrid

About The Position

SUMMARY OF THE POSITION Lead the global DCX activation strategy and standards that turn brand and customer insights into high-performing, compliant, and measurable omnichannel experiences for HCPs (and patients where relevant). Set the global activation blueprint, enable markets, and drive closed-loop performance improvement across regions.

Requirements

10-14+ years in pharma/biotech digital marketing; 5+ years leading regional or global omnichannel activation in a matrixed environment.
Deep experience with MLR/PRC, medical/regulatory and insights translation, and compliant data/privacy practices.
Fluent with AI content creation, modular authoring, DAM/CMS, CRM/CLM (e.g., Veeva), marketing automation, and analytics/BI.
Proven KPI ownership (attribution approaches, experimentation design, dashboard literacy).
Bachelor’s degree (Marketing, Digital, Analytics, Life Sciences or related).
English

Nice To Haves

Brand launch and congress activation, performance marketing, content operations, and generative‑AI for ideation/variation.
Advanced degree (MBA, Analytics, or Life Sciences).
Spanish and/or French

Responsibilities

Define journey architectures (segmentation, triggers, personalization, frequency, and guardrails) aligned to brand objectives and customer needs.
Own the global content and channel activation strategy and roadmap (email/marketing automation, web/SEO, CRM/CLM, paid media and search, social, congress/event,, and emerging channels).
Establish global playbooks, templates, and taxonomies to drive consistency, reuse, and speed-to-market across regions.
Orchestrate cross-functional planning with Brands, Medical, Market Access, Insights, Patient Experience, and Congress teams to ensure cohesive activation across markets.
Embed closed‑loop marketing: end‑to-end instrumentation, tagging standards, A/B & multivariate testing, rapid optimization cycles.
Translate customer‑experience standards into flawless execution with Asset Teams and local markets.
Codify best-practice use of the channel capability roadmap (e.g., ACE, CRM, DAM, analytics) and partner with SBE peers to prioritize enhancements.
Define the global KPI framework (reach, quality, engagement, conversion, HCP satisfaction, reuse rate, time-to-market, MLR cycle-time).
Partner with Analytics/Insights to create dashboards and run test-and-learn programs; socialize outcomes and best practices.
Partner with regions/markets to localize journeys, ensure MLR/PRC readiness, and accelerate time-to-value.
Convene cross-functional planning for launches and congress moments to ensure cohesive activation.
Lead and coach a high-performing, matrixed team; influence without authority across therapeutic areas and markets. Foster a positive, can-do, performance culture focused on customer value.