Senior Director, Digital Experience Platform

Risepoint

About The Position

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact You Will Make A Digital Experience Platform is not just a website — it’s the central engine that powers all digital interactions across our sites, partners, and channels. We are seeking a strategic, marketing-focused internal product lead to own our Digital Experience Platform (DXP). As the leader and champion of the DXP vision across the organization, this person will be fully accountable for the design and execution of our DXP as a marketing product: defining configuration standards, component/template definitions, content/workflow models, and the overall DXP roadmap — driving multi-site, multi-brand digital experiences aligned with Risepoint’s long-term strategic goals.

Responsibilities

Define and own DXP marketing decisioning and transformation standards at scale — templates, components/design, workflows, data integrations, governance and permissions — to ensure multi-site, multi-brand, flexibility, scalability, consistency, and reuse.
Champion the DXP vision across the organization, lead internal communications, change management, training efforts related to the DXP, ensure that the DXP delivers real partner and student value.
Lead content and data migration, site rollout governance, and marketing inputs for DXP implementation and migrations.
Partner closely with Implementation and technology partners, PMO, and Marketing teams to manage migration of legacy content/assets/metadata (as needed), ensure SEO/AEO preservation, map metadata, and coordinate phased or bulk site launches under DXP standards.
Oversee DXP change management, training, project management functions.
Partner with BT / Integration / IT leads to translate items into configuration or development tasks, ensuring integrations (CRM, marketing automation, analytics, personalization/data services) are properly implemented and data flows remain coherent.
Collaborate with UX, Content Ops, SEO, CRO, Partner & Channel teams to define implementation needs, gather requirements — including edge cases — and ensure templates, components, and workflows support localization, personalization, fast content creation, brand/partner variation, and multi-channel use.
Own the DXP product backlog: collect and prioritize feature and content requests from marketing, content ops, partner/channel, UX, and other stakeholders; define acceptance criteria; ensure alignment with platform standards and long-term vision.
Establish, enforce, and monitor quality, performance, accessibility, SEO/AEO, content hygiene, compliance, and governance standards — covering content quality, site performance, multi-site consistency, maintainability, and regulatory/internal compliance.
Enable advanced marketing capabilities — support AI-native operations (metadata tagging, content enrichment or generation, workflow automation), dynamic content and personalization logic, outcome-led messaging, and scalable cross-partner content delivery across user journeys (acquisition → enrollment → retention).
Define and own measurement, analytics, and reporting for DXP-driven experiences — set and track KPIs (site launch velocity, content reuse, content throughput, time-to-market, quality, performance, engagement, conversion, personalization impact, cross-channel attribution), and deliver insights to stakeholders to guide continuous optimization.
Maintain continuous improvement of the DXP product: manage component/template lifecycle (updates, deprecations, versioning), technical hygiene, roadmap for new features or refactors, and platform extensibility as sites, partners, and programs expand.