Senior Director, Digital Product Management – Digital Experience Capabilities

Universal Orlando•Orlando, FL

19d

About The Position

The Digital Experience Capabilities & Enablers team is responsible for building and orchestrating the foundational platforms, shared capabilities, and cross channel systems that power exceptional digital experiences across Universal Destinations & Experiences. This Senior Director role leads the strategy, design, delivery, and ongoing evolution of global digital enablement capabilities—including identity and authentication, personalization, content management, notifications, integration frameworks, design systems, standards, and shared services. The Senior Director will partner across all Digital & Technology Value Streams and enterprise stakeholders to ensure core experience capabilities are scalable, modern, resilient, and aligned to long term digital transformation goals.

Requirements

Bachelor’s degree required - Business, Technology, Digital Marketing, or Industrial Engineering preferred; Master’s degree preferred
10+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
Expert knowledge of large-scale transformation initiatives
Experience integrating marketing, data, and experience technologies
Experience leading, coaching, and developing teams
Experience in large scale program planning and implementation
Expert at stakeholder and partner management
Experience with executive level communication, Demonstrated ability to drive work through collaboration and relationship building
Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply
Demonstrated ability to define and execute strategic initiatives; or equivalent combination of education and experience.

Responsibilities

Experience & Capability Transformation Lead long range planning (LRP) for Digital Experience Capabilities across UDX global value streams.
Define enterprise wide digital enablers that support seamless, personalized, and connected Guest experiences across all digital channels.
Oversee design and rollout of core platform capabilities (e.g., content, knowledge, identity/C360, personalization, martech, cross system services).
Build business cases and strategic rationale for foundational digital investments.
Use insights across consumer behavior, operational realities, and technology trends to prioritize capability evolution.
Leadership, Executive Stakeholder Engagement & Cross-Functional Collaboration Lead a Team of Product Managers and Product Owners across multiple Value Streams, to deliver upon the collective product vision Universal Destinations & Experiences
Set and manage team strategic direction, prioritization, resource planning, deliverables, and timelines.
Lead collaborative, cross-functional teams with a combination of Product, Business and Technology stakeholders, to drive Product planning, delivery, implementation, and ongoing support.
Work closely with other Product Executives responsible for other Value Streams, to maintain cross-product alignment for a seamless end-to-end experience
Partner with Digital Technology to drive product architecture and delivery, regularly making critical business decisions around scope, time, and budget considerations, balanced against a relentless focus on the Guest experience.
Participate on the Digital Experience Product Executive Leadership team, providing executive decision-making, team resource and talent planning, and priority management.
Digital Product Strategy Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved product features
Develop and frame up global digital capability recommendations with associated cost, value and experience analysis, to gain approval and funding for development
Collaborate and liaise with key business partners to establish product goals and objectives
Ensure product alignment with the holistic experience transformation vision
Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning
Digital Product Planning & Prioritization Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timelines
Partner with other UDX Digital Product Executives to ensure product best practices, dependencies and integration points are considered during roadmap and release planning
Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes
Digital Product Management Drive the development of digital experience capabilities across the entire product life cycle – from concept development, concept testing, user experience design, technical design, technical delivery, testing, and implementation.
Design, implement and manage digital experience capabilities and enablers across all customer touch points and channels
Develop, evaluate, and implement overall experience strategies and related tactics, striving to create a simple and seamless Guest experience
Conduct analysis as needed to determine best path for solving business problems, opportunities that may include process improvement, system enhancements, user training, and/or an enhanced product offering
Act as the subject matter expert (business owner) for new products, integrating with key stakeholder teams to ensure ongoing product success
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
Performs other duties as assigned.