Digital Experience and Customer Data Platform (CDP) - Senior Manager

PwC•Tampa, FL

About The Position

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In digital marketing at PwC, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimising website performance, and implementing data-driven marketing strategies. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity As part of the Digital Experience Content Hub team, you will lead the transformation of marketing technology, enhancing client connections through innovative strategies. As a Senior Manager, you will serve as a strategic advisor, leveraging your knowledge to drive results and foster teams that excel in delivering impactful solutions.

Requirements

High School Diploma
At least 6 years of martech, CDP, CRM, data engineering, or marketing analytics experience

Nice To Haves

Bachelor's Degree in Marketing, Analytics, Computer Science, Business Administration/Management preferred
One or more Adobe certifications preferred
Demonstrating success in Marketing Technology roles
Managing successful CDP implementation and driving business growth
Understanding customer profile segmentation and 360-degree customer views
Exhibiting hands-on experience with Adobe Experience Cloud Products
Setting strategic direction and driving execution with cross-functional teams
Managing projects through a successful lifecycle
Translating business requirements into segmentation strategies