Digital Executive Producer

Nexstar Media Group, Inc.•Elmira, NY

About The Position

WETM 18 News Digital seeks a creative and innovative Digital Executive Producer. The Digital EP is responsible for creating daily content on multiple platforms, including our market-leading website, MyTwinTiers.com. The Digital EP monitors the monthly and annual goals of our company to ensure our content reaches and exceeds these goals. The Digital EP also assists with supervision and creation of content for our OTP platform WETM+, which is a Smart TV and streaming platform app. WETM 18 News Digital has a three-person team dedicated only to digital content. This role is for someone who wants to create unique and compelling content for our apps and platforms that does not duplicate what we are doing in our market-leading newscasts and do so in a “digital first” News Department environment. The on-air staff clearly understands its role in making our digital platforms a priority, so you will have allies in that area.

Requirements

2 years of experience in digital content and journalism
Capable of researching, interviewing, and writing original news articles
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics

Nice To Haves

Chartbeat experience a plus
Proficiency in MS Office
HTML, CSS and Photoshop experience a plus

Responsibilities

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Promote and distribute news content on social media