Digital Engagement Manager

The Lumistella Company•Atlanta, GA

About The Position

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates. The Digital Engagement Manager will serve as the operational engine of Lumistella’s digital ecosystem, translating strategy and creativity into precise, platform-ready execution. This role oversees the end-to-end publishing process; including calendar alignment, asset preparation, scheduling, QA, and live deployment; ensuring all content appears accurately, consistently, and optimized across channels. Acting as the cross-functional connector between Content, Creative, Project Management, Growth, Brand, Legal, and external influencer partners, they manage the unified editorial calendar, uphold brand safety and compliance standards, and oversee creator content workflows. While not responsible for developing creative narratives, this leader ensures every digital asset is delivered seamlessly, on time, and aligned with platform best practices to maximize performance and brand integrity.

Requirements

5–7 years in social media, publishing operations, or digital content management.
Experience managing influencer/creator programs.
Experience with brand storytelling, copy editing, and channel-specific writing.
Strong operational skills: deadlines, documentation, multi-platform publishing, process and systems-thinking mindset.
Experience navigating content reviews across many teams and stakeholders.
Familiarity with Sprout, Meta Suite, CMS tools, analytics dashboards, and content calendars.
Bachelor’s degree in Marketing, Communications, Digital Media, Business, Public Relations, or a related field

Responsibilities

Own the social publishing calendar, aligning content across social, blog, and email.
Translate brand priorities, product launches, and cultural moments into a cross-channel editorial plan.
Integrate UGC, trends, and lifecycle messaging in partnership with Growth to align paid and organic efforts.
Oversee influencer and creator initiatives in partnership with agency teams.
Lead creator briefing, content review, and performance optimization.
Ensure brand standards, disclosures (FTC/COPPA), and seamless integration into the publishing calendar.
Manage the end-to-end publishing pipeline (asset delivery, QA, scheduling, go-live).
Ensure content meets platform best practices, accessibility, tagging, and compliance standards.
Maintain documentation, workflows, and platform operations (account structure, verification, etc.).
Partner across Brand, Legal, Growth, PR, Customer Care, and international teams to ensure alignment and brand integrity.
Maintain asset permissions, UGC approvals, and clear escalation processes.
Analyze performance data with Analytics to refine cadence, content mix, and platform prioritization.
Provide actionable recommendations to improve engagement and impact.
Lead and develop a Social Media Specialist and seasonal team members.
Establish clear workflows and coverage plans to support high-volume periods while maintaining quality and accuracy.