Digital Engagement Coordinator

University of Guelph•Guelph, ON

About The Position

The Department of Athletics is committed to providing opportunities for wellness and community engagement through programs and services that support the pursuit of excellence in high performance sport, community sporting events, and fitness, intramural and recreational activities. Reporting to the Manager, Marketing and Communications, the Digital Engagement Coordinator plays a key role in enhancing the visibility and engagement of the University’s varsity athletics, recreation programs, and special events.

Requirements

2-year Community College diploma in Marketing, Communications, Digital Marketing, Media Studies, or a related field, or an equivalent combination of education and experience.
Minimum of 3 years of experience in digital marketing, social media, marketing communications, or related communications work.
Demonstrated experience creating, posting, scheduling, and measuring engaging social media content across platforms including Instagram, TikTok, Facebook, and X/Twitter.
Strong verbal and written communication skills, including demonstrated experience writing engaging content for internal and external audiences.
Experience with email marketing, website content management, analytics, audience segmentation, and optimizing digital content for engagement and search visibility.
Ability to manage multiple projects and assignments, exercise sound judgment, troubleshoot problems, maintain attention to detail, and meet tight deadlines in a dynamic team environment.
Intermediate to advanced proficiency with current digital management tools and platforms, including social media platforms, Google Analytics, Canva, Adobe Creative Suite, video editing software, email content management systems, website content management systems, and Microsoft Office.

Nice To Haves

Knowledge of AODA accessibility standards and Canadian Anti-Spam Legislation is considered an asset.

Responsibilities

Creating and executing digital marketing strategies that promote varsity teams, drive ticket sales, support fundraising and signature events, and increase student participation in fitness and recreation programming.
Creating and distributing digital marketing content across social media, email marketing, multimedia content, website updates, and other digital tools to support integrated marketing communications and Gryphon Athletics strategic priorities.
Coordinating and executing social media content calendars and digital strategies.
Creating engaging written, photo, video, and graphic content.
Monitoring digital trends and performance analytics.
Applying accessibility standards and inclusive practices across digital communications.
Planning, writing, deploying, and analyzing email marketing campaigns.
Managing email marketing calendars and audience segmentation.
Maintaining timely and relevant website content for Gryphon Athletics programs and feature events.
Supporting and enhancing Athletic and Recreation’s Safe Sport, Indigenization, Equity, Diversity, Inclusion and community building efforts, actions and initiatives.