Digital Email Marketing Operations SFMC, Assistant Vice President

Morgan Stanley•New York, NY

18h•$85,000 - $140,000

About The Position

The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform. This role involves a passion for digital marketing technology, partnering with marketing teams to bring programs to life, and analyzing results. The ideal candidate is obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email to drive engagement. They should be comfortable navigating tools, experimenting with new features, and understanding how target segments' behaviors and interests drive engagement across the customer lifecycle. The core focus is on delivering the right message, with the right offer, at exactly the right time.

Requirements

Strong project management and analytical skills
Strong communications skills both verbal and written -- creative skills to guide the design.
Superb organizational skills and attention to detail, process oriented.
2-5 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce.
2-5 years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing
Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
Highly collaborative, self-motivated, results-oriented and a creative thinker.
Resourceful problem-solver who is comfortable with new technologies and concepts.
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
Bachelor’s degree in Marketing, Business, Technology, Operations or related field.

Nice To Haves

HTML, a plus

Responsibilities

Assist with project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders.
Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines.
Manage every aspect of a project, including its planning, communication, risk assessment, and resources.
Flawlessly execute marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC).
Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
Build strong relationship building skills with business partners in Marketing, Product and Technology.