Digital Director

Voting Rights Lab

3d•$110,000 - $130,000•Remote

About The Position

Voting Rights Lab, a national nonpartisan 501(c)(3) organization, and its 501(c)(4) affiliate are fighting the state-level battles that will shape elections in 2026, 2028, and for decades to come. In 2025 alone, we stopped a wave of proof-of-citizenship mandates in red and purple states from Texas to Michigan and produced the first-ever map of election law vulnerabilities — showing where losing candidates can exploit state laws to challenge legitimate results. Grounded in deep state-level relationships and cross-ideological credibility, we anticipate threats and deliver solutions where democracy is most at risk. As the Digital Director, you will develop and manage the organization’s growing online presence, including websites, social media platforms, digital products, and paid and organic digital campaigns. You will also play a core role in Voting Rights Lab’s work to build a firewall around our elections by translating deep audience research into innovative paid and organic content strategies. Finally, you will shape the organization’s social and online editorial strategy and help the organization build the next iteration of digital research products relied on by national and state media and the pro-democracy movement. This position is housed within the Communications Department. You will bring exceptional strategic thinking, writing, and editorial skills, a strong understanding of digital platforms and trends, and the ability to collaborate with various stakeholders to produce engaging digital content in a fast-paced environment. Voting Rights Lab is a fully remote organization, and this position can be based anywhere in the United States. We offer a collaborative and innovative work environment, competitive compensation, and opportunities for professional advancement.

Requirements

A minimum of six years of relevant experience in digital communications with a proven track record of managing digital strategy, campaign leadership, and direct ownership of complex digital products and project management.
Developing and directing digital strategy tied to concrete advocacy, persuasion, public-education, policy, or narrative objectives
Experience determining campaign audiences, channels, content/creative approach, development strategy, and success measures
Experience managing sophisticated paid media and digital advertising campaigns for persuasion, advocacy, and visibility. This includes managing creative and paid media vendors, self-serve social platforms (such as Facebook Ads Manager), and innovative digital tools/platforms to reach target audiences
In-depth knowledge of digital trends, social media platforms, content marketing, and best practices in SEO and web accessibility
Skilled in using audience research, data, testing, and performance metrics to drive strategy
Experience managing a multi-step, time-sensitive content production and review process across diverse teams and departments.
Exceptional digital editorial/narrative judgment in a complex, fast-moving, high-stakes advocacy/policy environment
Proven communication skills, both verbal and written
Strong analytical and interpersonal skills
Attention to detail, organized, and strong project management skills
Demonstrated ability to function effectively in a fast-paced, fully remote, tech-forward work environment and manage competing priorities
A learning mindset, with the ability to maintain momentum through uncertainty and to adapt to rapidly changing priorities

Nice To Haves

Experience with WordPress, Phone2Action, Canva, MailChimp, Substack
Graphic design and video editing skills
Understanding of how AI requires or allows us to adapt approaches to websites, digital content, and paid media campaigns
Experience working on or knowledge of democracy and/or voting and elections issues
Experience working in or knowledge of state legislative processes
Experience working with, or familiarity with, social media influencers and content creators
Experience communicating on behalf of multiple brands, as well as communicating on behalf of 501(c)(3) and 501(c)(4) organizations

Responsibilities

Develop and direct digital strategy and campaigns
Create and manage the organization’s digital strategy to advance our advocacy, policy, and narrative goals.
Ideate, construct, and deploy compelling organic digital campaigns and strategies that enhance public awareness, shape public opinion about our issues, and/or persuade decision-makers to take action. This includes developing and curating a network of online content creators and validators.
Direct sophisticated paid digital media campaigns for persuasion, advocacy, brand visibility, and/or public education.
Project manage, track, and report on the results of digital campaigns and strategies; develop benchmarks to measure success; and share metrics with the team. Utilize findings for continuous improvement.
Support digital programs, strategy, and tactics for outside validators, coalition partners, and key messengers in support of campaign goals.
Support and advise digital organizing efforts, strategies, and tools for grassroots volunteers and partner organizations.
Direct and grow the organization’s online footprint
Direct the development and upkeep of the organization’s digital properties and products, including external websites, social media channels, the Election Risk Heat Map, and the Election Policy Tracker.
Add and update engaging content to our digital properties, identify opportunities to expand our digital footprint, collaborate with development vendors and internal stakeholders, and use site analytics to meet goals and implement optimizations.
Develop and direct a social media strategy to expand the organization’s online visibility and impact.
Manage a team of consultants focused on digital products, paid media campaigns, and digital support.
Manage staff or other projects as assigned.
Provide internal communications and digital support as assigned.
Participate in organizational activities, events, and learning.
Support an environment of cross-team collaboration and communication.
Manage regular personal administration, including timely submission of receipts, reimbursement requests, travel planning, scheduling/calendaring, etc.

Benefits

Medical, dental, and vision insurance that is majority employer-funded
401(k) retirement plan, with up to 6% employer match
Generous paid time off package, including unlimited flexible vacation leave, two weeks sick leave, in addition to 13 paid holidays, winter holiday closure, and other PTO opportunities such as parental leave, volunteer time, and more
Flexible spending account for medical and dependent care
Short-term and long-term disability insurance
Basic-term life and accidental death and dismemberment (ADD) insurance, with an employee buy-up option
Work-from-home benefits
Cell phone benefits
Fitness benefits
Learning and development benefits