Digital Designer, Podcasts

Sinclair Broadcast Group•Santa Monica, CA

About The Position

Sinclair, Inc. is a leading media company producing highly engaging sports content across digital platforms and beyond. The company is home to some of the top sports podcasts and is looking for a Digital Designer, Podcasts to support its growing portfolio. This role will play a key part in bringing digital programming to life, requiring a deep passion for sports, graphic design, social media, and visual branding. The ideal candidate will have a strong digital design background with experience in conceptualizing and executing content across social media, YouTube, and video production, while developing scalable design systems and brand identities. This position will create unique, platform-optimized content to elevate content across channels, establish visual standards, and drive audience engagement. Expert level experience with graphic and motion design, Adobe Creative Suite, and a strong understanding of social platforms and YouTube are required. This role is part of Sinclair’s Corporate Graphics department, working with a centralized creative team to develop visual identities and promotional assets across digital, social, streaming, and broadcast platforms.

Requirements

4-6 years of professional graphic, digital, and motion design experience (sports, entertainment, media, or digital-first brands preferred)
Strong portfolio showcasing social-first design work, including full brand systems, digital campaigns, static graphics, motion assets, and thumbnails
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; After Effects, Premiere Pro strongly preferred)
Demonstrated experience creating scalable creative systems, templates, and brand packages
Strong understanding of social platform creative best practices, typography, color theory, and brand consistency across all platforms
Experience partnering with cross-functional teams to translate creative strategy into high-performing visual assets
Ability to work in a fast-paced, deadline-driven environment (including nights/weekends during major events)
Strong attention to detail and ability to manage multiple projects simultaneously
Motion graphics and animation skills for short-form video and social content
Knowledge of current sports culture, trends, and digital storytelling formats
Experience working inside an established enterprise brand system and applying it across multiple sub-brands
Experience with digital asset management systems and maintaining shared design libraries
Proven ownership of projects from concept through final delivery

Nice To Haves

Experience working with sports leagues, teams, or sports media brands
Familiarity with AI-powered creative tools
Experience designing YouTube thumbnails optimized for click-through performance
Understanding of social analytics and how visual design impacts engagement
Experience on a centralized or shared creative services team supporting multiple internal stakeholders
3D design experience (Cinema 4D or similar)
Presentation design, print, or out-of-home experience in addition to digital
Comfortable mentoring junior designers and sharing techniques and workflow improvements across a department
A consultative approach with internal partners: understanding their objectives and recommending the best creative solution rather than just executing the request
Design experience spanning broadcast and linear television in addition to digital platforms
Experience with an enterprise project management or work order system (Workfront or similar)

Responsibilities

Collaborate with Producers, Social Strategists, marketing, and leadership on shaping the visual identity of content across all platforms, including YouTube, TikTok, Instagram, Facebook, Threads, and X
Own and evolve the creative standards across the network, establish scalable design systems that create a consistent, premium look while maintaining brand identity
Lead the visual conceptualization of new podcast and channel launches, developing creative vision across YouTube, social, and digital platforms through branding, color systems, typography, motion graphics, and other visual assets
Create reusable designs, including social templates, YouTube thumbnails, motion packages, lower thirds, quote cards, recurring segments, and more
Align with brand partners to design creative for sponsorship elements (branded social content, etc.) adhering to campaign requirements
Design high-impact static and motion graphics for podcast promotion, branded content campaigns, breaking news, talent moments, live events, and tentpole moments
Optimize creative assets for each platform, applying best practices for aspect ratios, typography, safe zones, captions, and platform-specific performance
Collaborate with producers, editors, and social leads to concept visual storytelling around tentpole moments, live events, and original content
Ensure visual consistency across all shows and with Corporate Graphics standards, while adapting designs to each podcast’s unique brand identity
Build and maintain organized design libraries, templates, and brand guidelines to improve collaboration and efficiency
Manage incoming requests and priorities through Corporate Graphics’ project management system, communicating deadline risks proactively
Design thumbnails optimized for YouTube CTR and platform-specific performance; analyze data to continually refine strategy that improves engagement
Stay current on social media and creator trends, sports news, typography styles, AI-powered tools, meme formats, and platform design shifts
Other duties as assigned