Digital Data Analyst - Part-time

Triplenet Technologies • Everett, WA

5d • Onsite

About The Position

The Digital Analyst is empowered to translate data into meaningful insights that tell the story of how customers interact with us from a digital perspective. The Digital Analyst conducts research across multiple platforms to drive data-driven insights that enable decision-making. This person works cross-functionally to plan and lead digital analytics and develop reporting that communicates trends and performance against key performance indicators (KPI’s). The Digital Analyst is responsible for ensuring that we continue to drive traffic, engage our customers and report progress in a timely manner. To gain further perspective this individual is responsible for administering the following and sharing insights: A/B and multivariate testing, digital surveys and polling, as well as user testing and usability. This position requires strong analytical skills, attention to detail, a positive and professional attitude, and the ability to collaborate in a team environment. The ideal candidate is an expert at analyzing digital user behavior and delivering actionable insights that guide decision making and optimization. The position is both strategic and hands-on, requiring a passion to improve the customer’s experience.

Requirements

• Well versed in Google Analytics 4, not just Google Analytics.
• Tableau expertise
• Bachelor’s degree with a minimum 3 years relevant work experience and hands-on expertise with a leading analytics product (Google Analytics preferred)
• Understanding of an familiarity with transit technology
• Experience in customer research and focus group testing
• Expose to Agile/Scrum methodology
• Knowledge of Digital methodologies
• Knowledge of Big data and data mining
• Knowledge of Paid social and paid search
• Knowledge of Customer surveys and polling
• Knowledge of Web platforms and technologies
• Knowledge of Various forms of testing, including A/B/Multivariate
• Knowledge of Social media management tools and email marketing software
• Skill in Gathering and analyzing data and forming logical conclusions
• Skill in Distilling data and generating reports
• Skill in Devising ways to better exploit data, identify insights and present results in a stimulating and actionable way
• Skill in Delivering analysis and insights which shape the direction of the business, services, products or the brand
• Skill in Influencing others in a matrix organization
• Skill in Thinking, writing and verbalizing thoughts analytically
• Skill in Communicating at all levels in the organization (orally, visually and digitally)
• Skill in Active listening, critical thinking and problem solving
• Skill in Digital technology and business analysis
• Skill in Working effectively under pressure, meeting deadlines, and adjusting to changing and competing priorities across complex projects
• Skill in Researching strategic issues, technology, and techniques; performing analysis and evaluation and providing recommendations
• Skill in Working both independently and as a team member
• Skill in Using the Microsoft Office suite of products and services

Nice To Haves

• Coding is a desired skill-set, but not required

Responsibilities

• Perform thorough analysis and identify actionable insights aligned with the digital product roadmap and other initiatives
• Develop and manage comprehensive digital reporting that includes the website, social media, email and SMS
• Work with business stakeholders to identify key performance indicators for each of our digital touchpoints across the agency
• Build custom dashboards and reports that clearly communicate effectiveness to various audiences aligned with KPIs
• Make findings and recommendations visible across the agency to a variety of audiences, including executive staff
• Facilitate A/B and multivariate testing through the website, social channels and email in order to test improvement hypotheses
• Measure site usability/effectiveness, and present actionable insights and recommendations based on data, results and best practices
• Configure Google Analytics account and other measurement tools to ensure all data is being tracked, funneled and reported accurately
• Research and recommend new tools and techniques for measuring the effectiveness of the digital experience for customers
• Provide analysis of features prior to and after launch that measure their success with insights based on success metrics

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level