Digital CRM Consultant

HEXAWARE • United States,

1d

About The Position

This role involves gathering and analyzing business requirements for Salesforce Marketing Cloud initiatives. The consultant will collaborate with various teams to translate these requirements into functional solutions, manage testing phases (SIT and UAT), and develop test cases. Additionally, the role includes creating reports and dashboards to track campaign performance, supporting Salesforce Marketing Cloud implementations, facilitating workshops and meetings, monitoring project progress, and preparing documentation and training materials.

Requirements

• Salesforce Marketing Cloud knowledge
• Experience in gathering and analyzing business requirements
• Experience in managing SIT and UAT
• Experience in developing test scenarios and test cases
• Experience in creating reports and dashboards
• Experience in supporting Salesforce Marketing Cloud implementations
• Experience in facilitating workshops and stakeholder meetings
• Experience in preparing business and functional documentation

Responsibilities

• Gather, analyze, and document business requirements for Salesforce Marketing Cloud initiatives and enhancements.
• Collaborate with business stakeholders, marketing teams, and technical teams to translate requirements into functional solutions.
• Manage and coordinate System Integration Testing (SIT) and User Acceptance Testing (UAT) activities, ensuring successful delivery of projects.
• Develop test scenarios, test cases, and support defect tracking and resolution throughout the testing lifecycle.
• Create, maintain, and analyze reports and dashboards to measure campaign performance and business outcomes.
• Support Salesforce Marketing Cloud implementations, including customer journeys, email campaigns, and audience segmentation.
• Facilitate requirements workshops, stakeholder meetings, and status updates to ensure project alignment.
• Monitor project progress, identify risks, and recommend process improvements to enhance efficiency and user adoption.
• Prepare business and functional documentation, training materials, and support users during deployment and post-production phases.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed