Digital Copywriter

O'Reilly Auto Parts • Headquarters, KY

8d

About The Position

The Digital Copywriter will be responsible for writing and/or developing online content for all digital marketing and eCommerce channels. This role involves conceptualizing and writing creative content for various digital platforms, ensuring it aligns with marketing plans and SEO best practices. The copywriter will also proofread and edit content, collaborate with the design team, and contribute to the overall content strategy.

Requirements

• Bachelor’s degree in journalism, marketing or relevant field.
• 2+ years of experience in copywriting or other creative marketing fields
• Excellent writing and proofreading skills.
• Excellent verbal, communication, organizational, and time-management skills.
• Proficiency in MS Office.
• Ability to present a professional company image and positive attitude.
• Comfortable in a TEAM-oriented work environment.
• Ability to work productively and creatively with limited supervision.
• Superb attention to detail.

Nice To Haves

• Experience and knowledge of video content production and scripting
• Automotive knowledge.
• Capability to increase our website user experience and product catalog through descriptions and other written content.

Responsibilities

• Conceptualize and write creative content for all channels within digital marketing and eCommerce, from email and social media to landing pages and custom content.
• Follow marketing plans and strategy documents to write SEO-optimized web content (i.e. product descriptions, product titles, How-To repair content, sponsored content for digital vendors, etc.)
• Proofread and edit other work, adhering to AP style and SEO guidelines
• Follow internal research and proofing processes while also seeking ways to increase team efficiencies
• Work with the design team to ensure that copy and design elements work together seamlessly
• Support the planning and execution of the content strategy for the website
• Assist in the preparation of creative briefs for landing pages and other web content
• Keep current with digital content and SEO best practices, search engine ranking, and keyword and competitor research tools.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level