Digital Content Specialist

Egan Company • Champlin, MN

2d • Hybrid

About The Position

Egan Company is seeking a Digital Content Specialist to support and execute digital marketing efforts while creating engaging content for web, social platforms, and campaigns. This role requires a blend of digital strategy and content creation, involving optimizing content for search and performance, as well as producing photo, video, and digital assets. The ideal candidate will have strong written and verbal communication skills, experience in "one-to-many" marketing, and a passion for analytics-driven marketing and storytelling. We are looking for a creative, detail-oriented, and decisive individual who is energized by building and distributing content that drives measurable results.

Requirements

• Bachelor’s Degree in Marketing, Communication, Journalism, or closely related degree encompassing similar coursework is required.
• At least three years of related work in a marketing or related capacity.
• Experience with posting to digital mediums (i.e. websites, intranet system, signage, internally, various online portals).
• Intermediate to Advanced technical skills across Google Workspace, including Docs, Sheets, and Slides, including proven solid verbal communication, writing and editing skills.
• Photography and/or videography experience.
• Excellent organizational and project management skills with the ability to manage and execute multiple projects under competing deadlines.
• Proficiency in Basic Business math (i.e.- Add, subtract, multiply, and dividing) to perform standard mathematical calculations.
• Ability to communicate with other employees sufficiently, both verbally and written.
• Strong creativity and written communication skills.
• Demonstrated knowledge of/with digital mediums (ie. email platforms, Wordpress, social media, SEO/SEM).
• Knowledge of/with digital community management (Facebook, LinkedIn, YouTube, blogs).
• Ability to apply Associated Press (AP) style and Egan style guidelines to all content.
• Proactive approach/self-motivation with strong integrity and ethics.
• Ability to work independently with a sense of purpose, decisiveness, and urgency.
• Demonstrated ability/aptitude to anticipate problems and suggest creative solutions.
• Strong organizational skills, collaborative, and team-oriented.
• Flexibility, attention to detail, and ability to manage multiple projects.

Nice To Haves

• Previous experience in a corporate environment is highly preferred.
• Previous MarComm agency experience is helpful but not required.
• Experience or exposure to a construction, engineering, or architectural environment is helpful, though not required.
• Knowledge of email distribution systems, website content management systems, and Adobe Creative Suite applications including Photoshop, Illustrator, and InDesign is a plus.

Responsibilities

• Plan, curate, and develop impactful content for all channels including email campaigns, newsletters, web, blog posts, case studies, advertising, landing pages, social, events, and internal communications. Content may include: copywriting, photos, graphics, video, or similar.
• Social and digital community management (social platforms, web, blog, website inquiry response, social inquiry response).
• Work closely with Marketing team and other responsible parties to define, support, write, and produce effective B2B marketing initiatives that may include: marketing and sales support materials, newsletters, social media, blog, website, email/digital campaigns, decks and presentations, public relations, advertising, special events, and other corporate projects.
• Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
• Develop and execute SEO, SEM, and ASO strategies.
• Draft and execute digital advertising.
• Create and maintain branded templates.
• Visit jobsites for promotion or content needs.
• Develop, generate, and manage reports and analytics to track performance, identify trends, and support organizational goals.
• Maintenance of mass mailing customer list.
• Serve on internal committees, as relevant.
• Serve as marketing communications partner to corporate groups, as assigned.
• Engage in professional organizations to promote the brand and develop strong business relationships.
• Maintain brand identity and provide consistent quality control and proofreading for brand standards, grammar, messaging, sentence structure, and presentation conformance.
• Understand target audiences.
• Support marketing and communications initiatives that advance the Egan brand.
• Other tasks as needed for departmental support (may include corporate communication, employee engagement, corporate events, promotions, etc.).

Benefits

• Medical insurance options
• Dental insurance options
• Vision insurance options
• Flexible spending accounts
• Life insurance
• Short-term disability coverage
• Long-term disability coverage
• Comprehensive mental healthcare and support for you and your family
• 401(k) plan with company matching contribution
• Profit sharing
• Generous PTO program
• Paid holidays
• Educational assistance
• Regular learning and development opportunities
• Paid parental leave
• Annual discretionary bonus
• Lead incentive program
• Safety buck program
• Volunteer events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level