Digital Content Producer

NASCAR • Charlotte, NC

9d • Onsite

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Digital Content Producer based in our Charlotte, North Carolina office. The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR’s broader digital platforms. This role blends creative storytelling with strategic platform expertise. Duties include but are not limited to: Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling. Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture. Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content. Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention. Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features. Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life. Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR’s voice and goals. Stay current on digital trends, audience behaviors, and platform updates to continually evolve NASCAR’s YouTube and social presence. Travel: 30%, including weekends during race seasons.

Requirements

• Bachelor’s degree or equivalent from a four-year college or university.
• Minimum of four years’ related experience; or equivalent combination of education and experience.
• One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Proficient on company provided hardware and software.
• Valid driver's license
• Ability to thrive as part of a collaborative team.
• Ability to thrive on creativity and data-driven insights in a fast-paced production environment.
• A digital video native with a deep understanding of YouTube’s unique ecosystem.
• Able to manage multiple projects under tight deadlines.
• Exceptional organizational and time management skills, with flexibility to adapt to shifting priorities.

Nice To Haves

• Understanding of the sports industry, ideally with familiarity in motorsports, preferred.
• A portfolio demonstrating successful digital video creation is preferred

Responsibilities

• Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.
• Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.
• Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.
• Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.
• Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.
• Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.
• Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR’s voice and goals.
• Stay current on digital trends, audience behaviors, and platform updates to continually evolve NASCAR’s YouTube and social presence.

Benefits

• We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level