Digital Content Producer

Nexstar Media Group, Inc. • Fayetteville, AR

1d • Hybrid

About The Position

This role is responsible for updating NWAHomepage.com and its sister websites and social media pages, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news -- everything from quick-hit local stories to breaking news and enterprise reports. The Digital producer will attend editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.

Requirements

• Experience in digital content and journalism preferred
• Clever headline writer
• Strong multi-tasking abilities while under deadline pressure
• Organized, technical problem solver and quick decision maker
• Capable of pitching, researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Regularly meets measurements of success
• Strong understanding of Google Analytics
• Proficiency in WordPress or similar CMS

Nice To Haves

• Chartbeat experience a plus
• Adobe Creative Cloud (Express and Photoshop) a plus

Responsibilities

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
• Help produce compelling social media content designed to attract prospective readers/viewers to visit our website
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
• Promote and distribute news content on social media and email newsletters

Benefits

• Some schedule flexibility
• Some schedule flexibility during weekdays or Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level