Digital Content Producer

Broadcast Management Group • Washington, DC

10d • Hybrid

About The Position

Broadcast Management Group (BMG) is seeking a talented Digital Content Producer to create high-quality, SEO-optimized content that drives organic traffic and generates leads. This role is AI-native, utilizing AI tools to accelerate content production from ideation to optimization, with a focus on storytelling, research, and quality control. The content produced will directly support demand generation targets, including 100K+ monthly blog traffic and 200+ leads attributed to content annually. The producer will create various content formats such as blog posts, case studies, webinar content, e-books, and white papers across BMG's priority segments: Systems Design/Integration, Staffing/Operations, and Master Control/Channel Playout.

Requirements

• 3+ years of content writing/marketing experience
• Proven ability to write for multiple formats (blog, case study, whitepaper, email)
• SEO knowledge and experience with analytics tools
• Daily AI experience; ability to use AI to accelerate work
• Strong research and interviewing skills
• Portfolio of published content (blog posts, case studies, or articles)

Nice To Haves

• B2B SaaS, technology, media, or broadcast marketing experience
• Experience with content management systems (WordPress, HubSpot CMS)
• Familiarity with broadcast, video production, or live streaming

Responsibilities

• Write 8-12 long-form pieces monthly (blog posts, case studies, webinar scripts, e-books, white papers).
• Use AI for first-draft generation, research synthesis, and editing iterations.
• Ensure SEO optimization and brand voice consistency.
• Collaborate on topic selection and strategy.
• Adapt content into multiple formats (e.g., blog to infographic to social post to email).
• Build content calendar aligned to demand generation campaigns.
• Support webinar content development and coordinate with the design team on visual assets.
• Use AI tools like Claude daily to draft outlines, generate first drafts, synthesize research, and optimize messaging.
• Build and refine AI prompts for consistent output and document effective prompts for team reuse.
• Track blog traffic, lead attribution, and engagement metrics.
• Report monthly on content performance.
• A/B test headlines and CTAs.
• Adjust content strategy based on data.

Benefits

• Competitive salary
• Performance bonus
• Health insurance
• 401(k)
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed