Digital Content Manager - Kbtx

Gray Media • Bryan, TX

5d

About The Position

KBTX News 3 is seeking a motivated digital manager to serve as the station’s Digital Content Manager. The Digital Content Manager will oversee KBTX.com and a robust group of social platforms. They are responsible for supervising and coordinating KBTX’s digital properties with a focus on maintaining the station’s leading edge in digital content. A successful candidate will develop and implement a competitive digital strategy focused on growing available content and audience. The Digital Content Manager will work side-by-side with news management, producers, anchors, and reporters. The DCM will be responsible for training staff, establishing best practices, and creating an environment that actively engages all newsroom employees in digital and social participation through accountability. The DCM will also spearhead the implementation of a digital-exclusive content channel with a focus on delivering timely and relevant content to our Connected TV audience. The Digital Content Manager works within the news department and reports to the News Director.

Requirements

• Significant experience in digital analytics and planning for digital content.
• A proven record of success in production and distribution of digital content.
• Proven leadership skills and excellent news judgment.
• Success in growing an organization’s social and digital footprint, especially within key demographics.
• Strong writing skills and a background in digital news.
• A community-minded spirit and vision to expand the stations’ outreach through impactful events.
• A passion for production and storytelling, combined with an unwavering commitment to journalistic ethics and standards.
• Ability to teach and lead by example while using the latest technology.

Responsibilities

• Develop and implement a competitive digital strategy focused on growing available content and audience.
• Work side-by-side with news management, producers, anchors, and reporters.
• Train staff, establish best practices, and create an environment that actively engages all newsroom employees in digital and social participation through accountability.
• Spearhead the implementation of a digital-exclusive content channel with a focus on delivering timely and relevant content to our Connected TV audience.
• Oversee KBTX.com and a robust group of social platforms.
• Supervise and coordinate KBTX’s digital properties with a focus on maintaining the station’s leading edge in digital content.
• Ensure social media growth by working with all digital specialists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed