Digital Content Manager

evo • Seattle, WA

3h • $82,000 - $92,000 • Hybrid

About The Position

The Digital Content Manager is responsible for ensuring the quality, consistency, accuracy, and flow of product information and digital assets from product creation through PIM and onto evo.com. This role leads the team responsible for bringing product information to life online — ensuring that product details are accurate and complete, while clearly communicating what is valuable and distinctive about each product to the customer. Working collaboratively with the Photo Studio, Buying, Site Merchandising, Product Operations, SEO, UX, and Technology teams, this role oversees the flow of vendor and vertical team information into PIM and the creation and maintenance of product pages. Deep knowledge of evo's core product categories is essential to this role and enables the team to assess the accuracy, relevance, authenticity, and customer value of product information. The Digital Content Manager continuously looks for ways to improve how product information is created, enriched, and presented, using tools, automation, and emerging technologies including AI to improve efficiency and scale while maintaining the quality and expertise that customers expect from evo.

Requirements

• A minimum of 3+ years of experience in operations, e-commerce, and/or creative organizations.
• 2+ years of people management experience with a passion for building and motivating high-performing teams.
• In-depth knowledge and experience in online content management for digital platforms.
• Strong knowledge of ski, snowboard, mountain bike, or related outdoor product categories.
• Familiarity with AI and automation tools and the ability to identify opportunities to use them to improve workflows, enrich product information, and reduce manual work.
• Proficiency in using CMS platforms to update and manage website content. Familiarity with specific CMS tools used by the company.
• Knowledge of SEO tools and best practices to optimize web content for search engines.
• Understanding of analytics tools, such as Google Analytics, to track and measure the performance of web content and KPIs.
• Familiarity with project management and collaboration tools to coordinate tasks, timelines, and workflows.
• Proficiency in Word, Excel, and PowerPoint for various content-related tasks and reporting.
• Embodies, honors, and lives our core values: The Great 8.

Responsibilities

• Manage a team responsible for creating and publishing customer-facing product information and SEO content on evo.com.
• Oversee process of getting images and product information live on site from vendors through evo systems and teams.
• Ensure product information is accurate, relevant, authentic, and clearly communicates the value and key features of each product. Serve as a subject matter expert and resource to Site Merchandising, Buying, and other teams when evaluating how product information should be represented on site.
• Lead a team responsible for writing and editing web page copy to ensure clarity, accuracy, and engagement.
• Collaborate with UX and Creative teams to ensure product information is showing up accurately and well on site and is improving with business needs.
• Define and track team’s performance to get product live on site on time via On order list, advocating for resources and contract help as needed to maintain SLAs.
• Collaborate with web and marketing teams to manage project plans and schedules related to website content.
• Continuously improve the quality of product information and develop staffing plans that adapt to the variable nature of workloads.
• Explore ways to streamline day-to-day operations and uncover efficiencies within the team.
• Stay curious about new technologies and proactively identify practical ways to use AI, automation, and other tools to improve team efficiency, enrich product information, reduce repetitive manual work, and improve the speed and quality of getting products live.
• Articulate evolving resource and tooling requirements for the team, and lead the effort to improve tools or provide contract resources as necessary.
• Other duties as assigned.

Benefits

• 100% paid health dental and vision
• Paid vacation time
• Sick leave
• 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program
• Profit share program
• Long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
• Bike finance program
• Bike stipend
• Time together outside
• Volunteer activities
• Community events
• Ride days
• Annual retreat
• Flexible work schedules
• Remote work for eligible roles
• Dog friendly offices
• Career pathing
• Leadership development
• Network development
• Training
• Performance feedback

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed