Digital Content Manager

M/I Homes, Inc. • Minneapolis, MN

30d • $23 - $31 • Onsite

About The Position

The Digital Content Manager is responsible for maintaining accurate, compelling content on the division website and MLS system. This role will execute daily website updates, identify content opportunities, and participate in the creation of market-specific content. Must work collaboratively with cross-functional teams.

Requirements

• Creative thinker and problem solver
• Excellent verbal and written communication skills
• Decisiveness and good judgment, problem-solving and analytical skills.
• Strong organization and time-management skills
• Proven ability to handle multiple projects with attention to detail
• A 4-year degree is suggested versus required
• Basic understanding of SEO is preferred
• This is an in-person role based at our Tampa divisional office, with occasional travel to community visits and promotional events.

Responsibilities

• Perform content audits and execute daily updates including, but not limited to: Community and product descriptions
• Location and contact information
• Inventory completion dates and pricing
• Upload and maintain photos and tours
• Submit troubleshooting tickets
• Research sub-markets and write content that highlights our community, homes, and the surrounding area.
• Coordinate the launch of new community websites with internal teams
• Create job requests for the development of event pages, eblasts, social posts, and paid ads; assist with monitoring performance.
• Execute monthly SEO updates: conduct keyword research, optimize content, monitor keyword performance, and write content for company blog.
• Edit monthly digital marketing calendar in conjunction with Director of Marketing
• Review and track campaigns using web analytics to identify improvement opportunities.
• Evaluate and implement improvements for cost effective digital strategy.
• Provide back-up support to the internet sales team, as needed.
• Compile listing information and input data into the MLS listing system
• Monitor construction status and update completion dates, descriptions, pricing, and photography.
• Coordinate photoshoots and virtual tours with internal and external partners.

Benefits

• M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Construction of Buildings
• Number of Employees: 1,001-5,000 employees