Digital Content Designer

EVERGREEN • Richmond, VA

5h • Onsite

About The Position

Evergreen Enterprises is a leading manufacturer of home and garden décor, proudly offering one of the world’s largest selections of meaningful and expressive products. We are seeking a passionate, marketing-minded Digital Content Designer to support digital content creation across a portfolio of six unique brands, spanning both B2C and B2B audiences. This role blends design and digital marketing execution. The Digital Content Designer will produce visual assets for email, websites, paid and organic social, and digital ads — designing channel-specific creative that is optimized for how customers consume content on each platform. They will collaborate closely with the Marketing & Creative Strategist to ensure each brand’s visual identity, tone, and personality are consistent and effective across all customer touchpoints. This is a full-time, on-site position in Richmond, VA with opportunities for skill development in design, video, digital marketing, and brand stewardship.

Requirements

• Minimum 2 years of professional experience in digital design, marketing creative, or content production (agency, in-house, internship or freelance accepted).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus)
• Experience with Canva or Adobe Express for template adaptation and rapid content production
• Comfort creating static and light motion content for social media; familiarity with Reels/TikTok trends is beneficial
• Interest in marketing concepts such as funnel stages, A/B testing, and measuring creative performance
• Willingness to learn drag-and-drop email builders (HubSpot, Klaviyo)
• Curiosity about Shopify, CMS workflows, and digital-first storytelling
• Strong attention to detail, task ownership, and time management in a fast-moving environment

Nice To Haves

• Basic video editing (CapCut, Premiere, Canva video, or similar)
• Experience with GIF/motion graphics
• Understanding of UTM parameters or basic digital analytics concepts
• Experience supporting multiple brands or product categories

Responsibilities

• Design digital assets for six brands, maintaining distinct brand standards, tone, and visual identity
• Create platform-optimized content for Facebook, Instagram, TikTok, Pinterest, LinkedIn, and paid social
• Produce email-ready design assets (modules, banners, CTAs, GIFs/light motion elements) tailored to campaign goals
• Assist in building emails in drag-and-drop editors (HubSpot) with a focus on layout, usability, and conversion performance
• Design graphics, homepage hero images, promotional assets, and landing page modules for Shopify storefronts
• Create short-form video and motion graphics for social and paid media use (Reels/TikTok preferred)
• Adapt creative into multiple formats, ratios, and placements to support A/B testing and channel performance
• Partner with marketing leads to interpret briefs, understand campaign objectives, and execute on-brand deliverables
• Participate in brainstorming for seasonal promotions, product launches, and brand campaigns
• Collaborate with the Social Media and E-Commerce teams to ensure assets support channel KPIs (engagement, CTR, revenue)
• Maintain an organized asset library, templates, and brand toolkits for efficient content reuse
• Attend weekly planning meetings, campaign reviews, and seasonal creative walkthroughs
• Learn and uphold the unique look, feel, and voice of each of Evergreen’s six brands
• Understand key customer personas and adjust content style accordingly (B2B vs. D2C)
• Ensure visuals align with brand guidelines while continuously improving clarity, accessibility, and engagement
• Support quality control and accuracy checks before publishing or handoff

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed