Digital Content Creator

MyPath • Oconomowoc, WI

2d • Hybrid

About The Position

Majority Women Employee-Owned. Empowered by Everyone to Transform Lives. Overview MyPath is currently seeking a Digital Content Creator to join our team! The Digital Content Creator is responsible for capturing, creating, and producing compelling visual + digital content that showcases the people, programs, and impact of our MyPath operating companies. Through photography, videography, storytelling, and creative content development, this role supports: Social media Recruitment Outreach Brand awareness Working closely with both operating company leadership and the Marketing team, the Digital Content Creator travels to program locations to capture authentic stories that engage prospective employees, referral partners, families, and the communities we serve.

Requirements

• 2+ years of proven experience creating professional digital content for organizations or brands
• Experience with photography and videography
• Proficiency with Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop, or equivalent editing software)
• Strong understanding of current social media platforms and digital content trends
• Excellent visual storytelling skills
• Strong organizational and project management abilities
• Ability to manage multiple projects simultaneously
• Valid driver's license and willingness to travel frequently between program locations across Wisconsin.

Nice To Haves

• Bachelor's degree preferred in Marketing, Communications, Digital Media, Journalism, Multimedia, or related field. (Will consider related experience)
• Experience creating healthcare, education, or human services content.
• Experience with basic graphic design.

Responsibilities

• Capture quality photography and video at community programs, schools, residential campuses, clinics, and events.
• Produce short-form and long-form video content for social media, websites, recruiting campaigns, and presentations.
• Edit photos and videos into engaging, brand-aligned digital content.
• Develop compelling visual stories that highlight Owners, clients (with appropriate permissions), and organizational impact.
• Maintain a consistent library of photos, video, and digital assets.
• Create engaging multimedia content that supports the social media strategies of multiple operating companies.
• Partner with marketing and communications to develop content for campaigns, awareness initiatives, recruitment, and community engagement.
• Stay current on emerging social media trends, video formats, and content best practices.
• Identify meaningful stories throughout the organization that reinforce our mission and culture.
• Conduct informal interviews with Owners, leaders, and other parties to capture authentic experiences.
• Support Owner branding through Owner spotlights, workplace culture content, and recruitment campaigns.
• Ensure all content reflects established brand standards while highlighting the unique identity of each operating company.
• Build strong relationships with leaders across multiple operating companies to identify content opportunities.
• Coordinate content visits with program leaders while minimizing operational disruption.
• Collaborate with the Marketing & Communications team on campaigns, strategic initiatives, and special projects.
• Assist with event coverage, grand openings, community partnerships, and organizational celebrations.
• Organize and maintain digital photo and video libraries.
• Ensure proper file naming, tagging, storage, and accessibility.
• Manage equipment and recommend technology improvements as needed.

Benefits

• 401(k) Retirement Plan
• MyPath Financial Wellness Resources
• Employee Stock Ownership Plan (ESOP)
• On-demand Access to Earned Wages
• Student Loan Pay Down Assistance
• Tuition Reimbursement
• Medical, Prescription, Dental, and Vision Plans
• Flexible Spending Accounts (FSA)
• Life & Disability Insurance
• Voluntary Life Insurance Options
• Accident, Critical Illness, and Hospital Indemnity Insurance
• My Voyage Wellness Program
• Generous Paid Time Off (PTO) Accrual
• Employee Assistance Program (EAP)
• Childcare Search Assistance
• Employee Discount Program via PerkSpot
• Pet Insurance Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree