Digital Content Coordinator

SS Digital Media • Troy, MI

2d • $60,000 • Hybrid

About The Position

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective content for our clients. This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
• Ability to work quickly, creatively and accurately, completing assigned tasks within deadline (or before)
• Knowledge and experience in using website CMS (primarily Wordpress)
• Intermediate (to advanced) familiarly with AP style
• Experience and ability to work within Google systems (Docs, Drive, Sheets, etc.)
• Ability to learn new technology and marketing platforms quickly
• Ability to adjust writing style based on brand standards provided
• SEO copywriting experience
• Strong organizational, time management and analytical skills
• Ongoing drive to push the creative envelope and keep up with digital trends
• Willingness to learn and be adaptable to change
• Familiarity with SEO search tools (Moz, SEMrush, etc.)
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
• Advanced written communication skills and an ability to read copy in English
• Experience with social media engagement strategies and best practices
• Strong skills in creating original content that targets a specific audience and meets company objective

Responsibilities

• Write copy for creative projects — this includes short and long-form content (blogs, social media, ad copy, landing pages, etc.)
• Conduct SEO keyword research and write copy optimized for search engine that is entertaining and informative
• Build web pages and add copy and images to various client websites (primarily WordPress)
• Assist with the management and maintenance of content resource centers on client websites
• Support SEO audits as it relates to research and content
• Review and analyze client websites to identify areas that can be updated, improved and optimized
• Mine data sources (surveys, Google Analytics reports, audits, user testing, etc.) to extract insights that evaluate client SEO and content campaigns against KPIs
• Support the preparation and maintenance of content calendars
• Editing, proofing + QA on projects
• Stay current on best practices in the industry and review competitor websites to compare their activities with those of your company
• Proactively self-teach on your assigned platforms and tools

Benefits

• Profit sharing
• Medical plan options with company contribution to premiums
• Dental coverage
• Vision coverage
• 401(k) plan with company match
• Paid Time Off (PTO)
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level