Digital Communications Strategist

Ashland•Wilmington, NC

16h•Onsite

About The Position

Ashland has an exciting opportunity for a Digital Communications Strategist to join our team based out of our Wilmington, DE headquarters. This position will report to Vice President Corporate Affairs, Global Marketing, Brand and Business Communications. The responsibilities of the position include, but are not limited to, the following: Develop digital marketing plan to support corporate and business strategy. Ensures accountability is established during the project planning process. Sets digital marketing strategies and leverages relationships with key stakeholders globally to ensure alignment with corporate and business strategies and objectives for achieving business success. Ensure digital strategy is aligned with business unit marketing communications (Marcom) plans; develop dashboards that effectively evaluate programs. Develop appropriate social media interactions as part of digital strategy. Strength in salesforce.com and Pardot Account Engagement. Use these digital marketing tools to accelerate sales cycle while coordinating marketing and sales teams to expedite the lead management process. Deliver reports from Pardot demonstrating cycle time and opportunities Maximize the marketing technology toolbox or invest in new technology. Research products, develop unique strategies and build upon current strategies. Identify new opportunities within the digital arena including AI to meet/exceed objectives. Explore innovative ways to maximize and use AI Lead the exploration of a new website platform with content in language capabilities. Lead digital business discussions and work with IT to upgrade outdated website platform. Ensure digital marketing tools are used effectively and efficiently to support business unit objectives. Maximize existing tools and explore new tools to help with digital storytelling or AI. Solid background developing and executing integrated digital campaigns considering all necessary tools (e.g. website, email, social media, blogs). Executes digital marketing projects to be high quality, on time and cost-effective/on budget Fosters timeline development and monitors progress, ensuring deadlines are met. Provide campaign performance reporting and analysis to internal clients. Maximize digital marketing to expand NPI launches across regions. Provide website updates to support corporate initiatives as well as business marketing campaigns. Enhance digital marketing tools to support regional communications. Improve time on site and bounce rate. Provide regional website content and social media support to drive business. Improve website / regional website traffic. Analyze web traffic metrics and suggest solutions to boost web presence Optimize intranet site for employee communications (investor events, town halls, support operations sites, safety metrics, highlight ESG success stories etc). Provide guidance and/or digital training as needed stakeholders. Continue website and customer portal (iSolve) integration, and SFDC and Pardot integration. Provides thought leadership for Ashland’s digital approach including roadmaps for modernization in communications, customer outreach and delivery. As the go-to expert on digital marketing, partners with IT to inspire future forward digital programs. Monitor SEO/SEM, marketing and sales performance metrics to forecast trend. Leverages appropriate external resources and experts, to establish and drive the adoption of best practices in digital marketing. Develops strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution. Liaise with IT, marketing, sales, technical / R&D and communications teams to optimize customer experience and ensure brand consistency. Build strong internal client relationships. Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior. Develops a total understanding of online target audience and mindset modes

Requirements

BS degree in digital, marketing, advertising or relevant field
Minimum 10 years of full-time, proven experience as a digital marketing strategist or digital marketing manager
Demonstrable experience with SEO/SEM, CRM software, Pardot and Salesforce.com
Experience implementing and optimizing Google AdWords campaigns, Google Analytics or other analytics tools for data-driven decision making
Hands on experience with online marketing tools and practices
Excellent verbal and written communication skills
Strong relationship management, analytical and project management skills
Demonstrates achievements with creatively solving business problems with simple, elegant process or technology solutions.
Working understanding of email and content marketing, digital display advertising, search engine optimization, search engine marketing, and social media.
Familiarity with web design and HTML, CSS, JavaScript, Adobe Creative Suite (Photoshop, Illustrator).
Experience producing Microsoft Teams global events

Responsibilities

Develop digital marketing plan to support corporate and business strategy.
Ensures accountability is established during the project planning process.
Sets digital marketing strategies and leverages relationships with key stakeholders globally to ensure alignment with corporate and business strategies and objectives for achieving business success.
Ensure digital strategy is aligned with business unit marketing communications (Marcom) plans; develop dashboards that effectively evaluate programs.
Develop appropriate social media interactions as part of digital strategy.
Strength in salesforce.com and Pardot Account Engagement.
Use these digital marketing tools to accelerate sales cycle while coordinating marketing and sales teams to expedite the lead management process.
Deliver reports from Pardot demonstrating cycle time and opportunities
Maximize the marketing technology toolbox or invest in new technology.
Research products, develop unique strategies and build upon current strategies.
Identify new opportunities within the digital arena including AI to meet/exceed objectives.
Explore innovative ways to maximize and use AI
Lead the exploration of a new website platform with content in language capabilities.
Lead digital business discussions and work with IT to upgrade outdated website platform.
Ensure digital marketing tools are used effectively and efficiently to support business unit objectives.
Maximize existing tools and explore new tools to help with digital storytelling or AI.
Solid background developing and executing integrated digital campaigns considering all necessary tools (e.g. website, email, social media, blogs).
Executes digital marketing projects to be high quality, on time and cost-effective/on budget
Fosters timeline development and monitors progress, ensuring deadlines are met.
Provide campaign performance reporting and analysis to internal clients.
Maximize digital marketing to expand NPI launches across regions.
Provide website updates to support corporate initiatives as well as business marketing campaigns.
Enhance digital marketing tools to support regional communications.
Improve time on site and bounce rate.
Provide regional website content and social media support to drive business.
Improve website / regional website traffic.
Analyze web traffic metrics and suggest solutions to boost web presence
Optimize intranet site for employee communications (investor events, town halls, support operations sites, safety metrics, highlight ESG success stories etc).
Provide guidance and/or digital training as needed stakeholders.
Continue website and customer portal (iSolve) integration, and SFDC and Pardot integration.
Provides thought leadership for Ashland’s digital approach including roadmaps for modernization in communications, customer outreach and delivery.
As the go-to expert on digital marketing, partners with IT to inspire future forward digital programs.
Monitor SEO/SEM, marketing and sales performance metrics to forecast trend.
Leverages appropriate external resources and experts, to establish and drive the adoption of best practices in digital marketing.
Develops strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution.
Liaise with IT, marketing, sales, technical / R&D and communications teams to optimize customer experience and ensure brand consistency.
Build strong internal client relationships.
Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
Develops a total understanding of online target audience and mindset modes

Benefits

industry competitive salary and benefits
pay-for-performance incentive plans
a diverse work environment where employees feel challenged and valued
opportunities for development and advancement throughout our global organization

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