Communications Strategist

University of Virginia

16d•$74,000

About The Position

Responsible for developing and executing strategic communication plans that inform and drive action around organizational priorities among team members, patients, and other audiences. This position will also serve as a point of contact for various internal departments and stakeholders — such as Health Information Technology, Patient Access (scheduling), Digital Engagement, and Patient Experience — to understand their communication needs and deliver measurable outcomes through strategic communications across multiple channels, including but not limited to digital, print, internal, and patient-facing outlets. Role will work closely with broader Communications and Marketing team on larger editorial initiatives, content, and change management strategies. Responsibilities include application of strategic communications principles, efficient project management, quality content creation, effective interdepartmental communications, and the ability to manage multiple priorities to meet demanding deadlines with a variety of stakeholders and teams.

Requirements

Education: Bachelor's degree in a related field such as English, Communications, Public Relations, Journalism, Marketing required.
Experience: 3+ years of relevant experience.

Responsibilities

Plans, develops, and supports communication and change management strategies to achieve measurable results.
Serves as communications advisor to identify needs, opportunities, and challenges; creates and executes communication plans to further organizational and departmental priorities.
Develops, writes, and edits content for various uses and audiences, including but not limited to newsletters, emails/announcements, video scripts, profiles, multimedia content, articles, MyChart, and patient-facing materials or messaging. Consults with team members, administrators, faculty, and outside resources to validate strategic accuracy and effectiveness.
Manages editorial planning tools used to support calendars, content creation, and other communication assets. Uses Salesforce Marketing Cloud and other email tools to deliver messages to targeted audiences.
Coordinates and assists with in-person and virtual events, as needed, providing talking points and other preparation.
Establishes productive relationships with internal clients from other departments with the goal of becoming a trusted communications advisor.
Develops collaborative partnerships with media relations, marketing strategy, digital/content, and social media teams to ensure consistent messaging alignment.
Supports crisis communication efforts when needed; willing to operate in Incident Command structure during emergency situations as needed.
Ensures compliance with editorial guidelines and brand standards.
Supports special projects as assigned by leadership.