Digital Communications & Marketing Automation Manager

Office of the Illinois State Treasurer•Springfield, IL

3d•$70,000 - $90,000

About The Position

Digital Communications & Marketing Automation Manager (DCMAM) executes, optimizes, and scales the Illinois State Treasurer communications, including the Simple Messaging System (SMS) lifecycle programs across both constituent, consumer, and business audiences. The DCMAM is responsible for managing and executing ISTO’s automated digital journeys to support programmatic growth and constituent engagement, or compliance. This position manages all aspects of electronic mail cultivation campaigns - planning, content review and editing, testing, deployment and coordination with internal programs and or/ an external agency. This role collaborates closely with internal stakeholders to gather assets, facilitate reviews and approvals, and ensure campaigns align with established strategies and best practices. This role requires strong data hygiene, analytical, writing and copyediting skills, technical proficiency with email marketing platforms, content management systems, and customer relationship management tools.

Requirements

Strong working knowledge of email marketing strategy, production, automation, deliverability and analytics.
Experience supporting the optimization of digital tools such as landing pages and application forms to improve conversion and user experience.
Strong collaboration and communication skills with the ability to explain recommendations using data and best practices.
Experience working with external agencies and cross-functional partners.
Hands-on experience with marketing and customer relationship tools, including automation, journeys, and personalization tools.
Proficiency in HTML, and responsive design.
Highly organized, detail-oriented, and able to manage multiple priorities in a deadline-driven environment.
Comfortable working in ambiguity and evolving strategies to drive growth.
Must have a valid Driver’s license, the ability to travel, as well as the flexibility to work irregular hours, including evenings and weekends, with some overnights required.
Ability to lift 25 pounds and walk for at least an hour
Bachelor’s degree in marketing, communications, digital media, or related field, 5+ years of progressive experience in email marketing, preferable consumer products, higher education, or government, experience in driving engagement and enrollment through email campaigns and marketing automation programs., OR any equivalent combination of experience and training that provides the required knowledge, skills, and the ability to carry out the duties of the position.

Responsibilities

Build, deploy, and optimize marketing and communications campaigns and automated lifecycle journeys, focused on awareness, engagement, adoption, and ambassador.
Align lifecycle milestones with programmatic enrollment goals
Own execution for key lifecycle moments, including onboarding and welcome journeys; Engagement, reactivation, and lapsed-user journeys
Oversee monthly promotional and seasonal campaigns
Plan and execute A/B testing across subject lines, design elements, send times, CTAs, and other variables to optimize performance.
Help lead post-enrollment and cross-sell financial products
Create and maintain ISTO segmentation tailored for each constituency and program
Implement dynamic content and personalization using ISTO customer relationship and digital communication platforms, including using engagement data to increase program awareness and adoptions.
Analyze performance, document learnings, and recommend optimizations that improve revenue and lifecycle efficiency
Act as a first-line troubleshooter for campaign, automation, and data issues that impact deliverability, by using search engine related tools.
Monitor list health, engagement, and inbox placement using tools such as Validity / Everest.
Apply best practices for suppression, frequency management, and engagement-based targeting to protect revenue and sender reputation.
Partner with internal teams to diagnose and resolve deliverability, data, or rendering issues.
API & Technical Collaboration – coordinate with Marketing, IT, and Data teams
Understand how events, profiles, and attributes influence segmentation, automation, and engagement.
Collaborate closely with Marketing, Data, Creative, Technology, and Programs
Participate in planning sessions, campaign reviews, and performance discussions.
Communicate clearly about engagement and optimization opportunities.

Benefits

A Pension Program
Competitive Group Insurance Benefits including Health, Life, Dental and Vision Insurance
Up to 4 Paid Personal Business Days annually
12 Paid Sick Days annually (Sick days carry over from year to year)
15-25 Days of Paid Vacation time annually - (15 days in year one of employment)
13 Paid Holidays annually, 14 on even numbered years, and 1 Floating Holiday.
12 Weeks Paid Parental Leave
Deferred Compensation Program - A supplemental retirement plan
Optional Pre-Tax Programs such as Medical Care Assistance Plan (MCAP), Dependent Care Assistance Plan (DCAP)
Federal Public Service Loan Forgiveness Program eligibility
Commuter Savings Program (Chicago only)