Digital Communications Coordinator

City of Minneapolis, MN•Minneapolis, MN

39d

About The Position

The Digital Media Coordinator in the Communications Department is responsible for executing the City's social media and digital strategy. This role focuses on concepting and creating engaging digital and social media content, fostering community on the City's social media platforms, ensuring our digital and social presence across channels and platforms is consistent with the City's brand strategy and visual identity, and administering digital media policies and procedures. The Coordinator works collaboratively with various City departments to promote City initiatives, disseminate relevant information, and engage with residents across multiple social media platforms. The City of Minneapolis does not sponsor applicants for work visas.

Requirements

BA/BS in Communications, Marketing, Public Relations, Journalism, Advertising, Digital Communications, or related field.
5 years experience in: Digital communications management, including social media management, engagement of digital communities, email and text-based marketing, digital marketing and advertising planning and execution, campaign management, policy development, management, training and enforcement and communications and marketing strategy research, development and execution, web content management.
Writing and editing experience.
Content creation experience in several of the following areas, including social media posts, e-newsletters, graphic design, short-form videos, and/or alerting.
Experience in website management including web content management systems (cms), HTML, web content strategy and user experience design, web-related tools (e.g. Google Analytics, Google Tags Manager, Site Improve, etc.).
Emergency management training/certification from federal and state agencies (provided on the job).
Ability to work with a variety of software such as Office 365 (Word, Excel, PowerPoint, Sharepoint, OneDrive, Outlook, Teams, etc.), SmartSheet, social media management tools (Sprout Social, Meltwater, etc.)
Experience in creating and editing creative assets in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/Premiere Rush), Canva or others
Experience in website management, content strategy, HTML, accessibility standards
Ability to work in Google tools (Business manager, Ads manager, Tags manager, Analytics, Tags planner, etc.), Meta Business Manager and Ads Manager, LinkedIn Business Manager and Ads Manager, and/or other digital ad buying/placement/management tools
Experience managing business/corporate social media presence including but not limited to Facebook, X, Instagram, Threads, Nextdoor, LinkedIn, TikTok, Reddit, and YouTube
Experience and understanding of accessibility standards and requirements when creating digital content
Working knowledge of Minnesota Data Practices laws, copyright laws, constitutional rights (such as first amendment), and other laws, regulations, etc. (on the job training provided)
Understanding of and training in emergency management communication in-line with FEMA NIMS best practices. Experience leading, developing and collaborating communications during a crisis, including in an ICS Joint Information System/Center structure. (on the job training provided)
Ability to deal with sensitive or highly confidential information, including legal matters and non-public data
Ability to communicate complex issues clearly and concisely using plain language to facilitate in public understanding of government functions, programs, services and activities
Strong public relations skills
Ability to perform work and make decisions in fast moving, quick changing and stressful environments and situations
Ability to prioritize multiple projects and requests
Ability to analyze and interpret web, social media and other digital analytics data and information

Nice To Haves

Desired certifications: Google Ads Certification, Meta Blueprint (ads) Certification, LinkedIn Ads Certification, other digital marketing certifications.

Responsibilities

Manage the day-to-day operations of the City's primary social media accounts, including content planning, creation, posting, and community management.
Create and curate engaging content for a variety of platforms, with a focus on social media channels, but also including website, alerts and mass notifications, text posts, images, videos, and live streams, tailored to each platform.
Ensure content is accurate, timely, accessible, and adheres to the City's brand guidelines and maintains a consistent brand identity.
Seek out compelling stories for social and digital channels that reinforce the City's core narrative and feel relevant and engaging to our community.
Monitor social media trends and identify opportunities for innovative content formats with the goal of expanding our community across social media platforms
Monitor social media channels for mentions, comments, and messages.
Identify and escalate sensitive or crisis-related issues to appropriate personnel.
Assist in the development and review of the City's social media policies and guidelines.
Work collaboratively with various city departments, community partners, and vendors and educate City staff on social media policies and guidelines.
Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.
Use data insights to inform content strategy and optimize campaigns.
Share timely and accurate information to residents, businesses, and visitors during City crises and emergencies.
Serve in the Joint Information Center during emergencies or special events.
Identify areas for improvement and make recommendations for future social media efforts.