Digital Communications Officer

Helmsley•New York, NY

2d•$146,000 - $157,000•Hybrid

About The Position

The Leona M. and Harry B. Helmsley Charitable Trust (“Helmsley”) is a global philanthropy driven by a vision of building better futures for people by increasing access to healthcare, advancing new research and ideas, and improving the quality of everyday life. Helmsley strives to make a meaningful impact in its focus areas, matching its significant financial assets with a rigorous and results-oriented approach. Helmsley is committed to close and productive partnerships with its grantees, as well as with other funders and impact players in government, academia, and the private sector who share its interests and goals. Above all, Helmsley endeavors to be forward-thinking in every aspect of its work and will take risks that others cannot or will not take when the risk/reward trade-off warrants. Since 2008, when Helmsley began its active grantmaking, it has committed more than $4.5 billion. For more information on Helmsley, please visit https://helmsleytrust.org/ . Position Summary The Digital Communications Officer will play a key role in helping to advance Helmsley’s work and leadership. Reporting to the Director of Communications, the successful candidate will drive organic social media and web content strategy, create multimedia content and set the cross-platform strategies, performance metrics, and desired outcomes that support Helmsley’s overall messaging. They will have a strong understanding of SEO best practices and be adept at using analytics to inform content decisions. The position requires a proactive, strategic, creative, and detail-oriented team player with a client service mindset. The successful candidate will be a results-focused individual with confidence, curiosity, and humility to ask questions, seek clarity when necessary, and share ideas. Candidates should showcase proven abilities to work across various fields and think strategically about various program and communication issues.

Requirements

Bachelor’s degree in a relevant field; advanced degree in Communications, Journalism, English, or related subject preferred.
Minimum of seven years of experience in a digital communications role.
Passion for mission driven work.
Expertise in content creation, audience engagement, and storytelling for digital platforms.
Exceptional working knowledge of all contemporary social media platforms and web tools, including but not limited to WordPress, Facebook, Instagram/Reels/Threads, X, TikTok, BlueSky, YouTube, LinkedIn, Reddit, Sprout Social, Piwik, and other third-party tools.
Strong understanding of SEO best practices and ability to optimize website content for search engines.
Demonstrated creativity in content creation and storytelling for social media channels.
Photo and video production experience and familiarity with editing and creator tools for social platforms.
Familiarity with Canva, Adobe Creative Cloud, or other graphics design software.
Exceptional analytical skills with proficiency in leveraging data to drive strategic decisions and measure success.
Strong writing skills pertaining to digital marketing content.
Strong verbal communication skills.
Ability to build relationships with key stakeholders while considering cultural nuances and preferences, including partner organizations and staff at all levels of the organization.
Attention to detail, organizational skills, and strong work ethic.
Ability to prioritize and handle multiple projects and deadlines simultaneously while delivering high-quality results.
Ability to remain flexible and adaptable when priorities shift.

Nice To Haves

Agency experience is a plus.
Experience managing content for a global audience, a plus.

Responsibilities

Contribute to the development and implementation of Helmsley’s communication strategy, including leading the creation of multimedia content that reflects and advances Helmsley’s mission.
Monitor and analyze content performance, traffic and engagement to continuously improve our content strategy.
Monitor and report on content and platform performance using analytics tools such as Piwik and Sprout Social. Develop recurring reports and dashboards to assess performance.
Lead content strategy to support key initiatives with exceptional writing and content development skills.
Create and maintain an editorial calendar to review content regularly and ensure the accuracy of content displayed on the foundation’s channels.
Stay ahead of trends, platforms, and best practices to keep our strategies innovative and effective.
Serve as point of contact for key vendors.
Collaborate across teams at Helmsley and partner organizations from each program area.
Represent Helmsley in a polished and professional manner at all times.
Create high-quality and engaging content for the foundation’s website; optimize content for search engines, including title tags, meta descriptions, and on-page content.
Partner with the Grants Management team on enhancements to the website’s grants database.
Establish the strategy, tone, and content approach across each social media channel.
Define annual objectives for social media channels and a measurement plan
Develop and implement innovative social media strategies to increase brand awareness, grow audience, and drive engagement.
Collaborate with the team to create content that amplifies the work being done across all six program areas.
Analyze social media and other communications data to evaluate and improve communications initiatives and strategies.
Manage and execute social storytelling projects from end to end.
Help source, license, and manage photos and videos.
Create design and multimedia assets to support campaigns, including graphics, photos, and short videos from start to finish.