Digital Communications Manager

Market America•Greensboro, NC

3d•Onsite

About The Position

Market America a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking a Digital Communication Manager for our Marketing team. Position Summary: Are you obsessed with creating click-worthy subject lines, high-performing automations, and data-driven lifecycle journeys? Were looking for a Digital Communications Manager to transform how SHOP.COM speaks to millions of customers around the world. This is more than an email job its a leadership role in crafting communication experiences that drive engagement, conversions, and brand love. Youll architect lifecycle marketing across email, SMS, and push to boost repeat purchases, reactivate lapsed users, and maximize ROI. We need a strategic thinker and doer: someone who can turn data into actionable journeys, set performance benchmarks, and lead us into a new era of direct-to-consumer communication.

Requirements

57+ years of experience in email marketing, ideally with an e-commerce or marketplace brand.
Proven success scaling email programs that directly influenced revenue growth.
Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus).
Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging.
Strong analytical skills with an experimentation mindset.
Comfortable collaborating with designers, developers, and data teams.

Nice To Haves

Proficient use of MS Office programs: Word, PowerPoint and Outlook
Above moderate level of proficiency in MS Excel
High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.
Ability to get along and work with diverse personalities; tactful, mature, flexible.
Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.

Responsibilities

Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push.
Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty.
Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals.
Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis.
Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.).
Implement and monitor A/B and multivariate testing with actionable reporting.
Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership.
Leverage segmentation and behavioral data to inform personalization and targeting.
Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM).
Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email.