Digital Communications & Community Engagement Specialist
About The Position
The Digital Communications & Community Engagement Specialist is responsible for the day-to-day execution of the council’s social media and digital marketing efforts, as well as the development of a year-round episodic volunteer program. This role creates engaging content, grows and engages digital audiences, and uses performance data to strengthen marketing efforts. The specialist also recruits, coordinates, communicates with, and recognizes episodic volunteers who support signature events and other council priorities. Working under the strategic direction of the Director of Marketing and Communications, this position helps expand the council’s reach, strengthen community relationships, and develop a reliable network of volunteers who can support the council throughout the year.
Requirements
- Associate’s or Bachelor’s degree in Marketing, Communications, Nonprofit Management, or related field.
- Minimum of 2 years of relevant experience in digital marketing, communications, social media, community or volunteer engagement, or a related field.
- Equivalent combinations of education and experience will be considered.
- Experience managing social media platforms and creating engaging and professional digital content.
- Experience planning and evaluating paid digital advertising campaigns to improve results.
- Strong writing, editing, storytelling, and project management skills.
Nice To Haves
- Experience coordinating volunteers, events, community partnerships, or outreach initiatives preferred.
Responsibilities
- Own the day-to-day management of the council’s social media channels, including content planning, creation, scheduling and publishing, community management, user-generated content, audience growth, and performance analysis, with an emphasis on significantly increasing follower growth and engagement.
- Manage and optimize paid digital advertising campaigns in coordination with membership recruitment, program, fundraising, and other council priorities; analyze campaign performance, identify trends, and recommend adjustments to improve reach, engagement, conversion, and return on investment.
- Develop compelling digital content and stories that showcase the Girl Scout experience, elevate member and volunteer voices, and strengthen awareness of the council’s mission and impact.
- Support public relations and broader communications efforts through story development, user-generated content, and content creation across multiple channels.
- Build and maintain a strong, year-round pool of episodic volunteers who can be recruited, deployed, engaged, and recognized for their support of council signature events and activities.
- Build relationships with corporate volunteer groups, community organizations, schools, and community partners to expand episodic volunteer opportunities.
- Maintain accurate episodic volunteer records, including contact information, volunteer interests and preferences, event participation, attendance/no-show history, and other relevant engagement data; use this information to appropriately segment volunteer outreach and improve recruitment and retention.
- Analyze historical volunteer participation, attendance, no-show, and retention data to forecast volunteer needs and recruitment targets for future events.
- Manage volunteer communications throughout the event lifecycle, including recruitment, registration confirmation, assignments and shifts, arrival instructions, reminders, day-of information, changes, and post-event follow-up.
- Perform other job duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
