Digital Communications Associate

Berea College•Berea, KY

8d•Onsite

About The Position

Reporting to the Associate Director of Digital Annual Giving, the Digital Communications Associate supports Berea College’s digital stewardship and engagement efforts with a primary focus on email communications. This role is responsible for assisting with designing, building, and deploying a wide range of stewardship, fundraising, and project-based emails that strengthen donor relationships and support institutional goals. The Associate assists with preparing email content, layout, testing, and audience segmentation while ensuring accuracy, consistency, and alignment with Berea’s mission and brand standards. Working closely with campus partners across the ACP division and beyond, the Digital Communications Associate helps deliver timely, personalized, and impactful digital communications that enhance the donor experience and extend Berea’s digital presence.

Requirements

Associates degree, required
One to two years of related experience in digital communications, email marketing, or fundraising support.
Experience with email marketing, CRM systems, Canva, Photoshop, or other design software.
Ability to coordinate multi-platform marketing campaigns and manage details accurately across channels.
Understanding of and commitment to Berea College’s mission, Great Commitments, and the role philanthropy plays in advancing the College’s purpose.
Strong organizational, communication, and interpersonal skills, with the ability to collaborate effectively with campus partners and supervisors.
Ability to follow data-informed guidance, track basic email performance metrics, and apply feedback to improve digital communications.
Ability to accurately report digital metrics to show fundraising progress and digital engagement to various stakeholders.
Capacity to manage multiple projects, meet deadlines, and maintain accuracy and attention to detail.
Creative mindset with interest in learning and applying new digital tools to enhance donor and constituent engagement.
Demonstrated professionalism, discretion, sound judgment, and reliability in handling donor and institutional information.
Ability to balance thoughtful execution with day-to-day production needs in support of fundraising and institutional communications.
Valid Driver’s License and good driving record
Required background check
Ability to sit or stand for extended periods while working at a computer or attending meetings.
Ability to use regular office equipment.
Ability to communicate clearly in person, by phone, and via video conferencing.
Ability to navigate campus and public buildings/grounds
Ability to travel by car and/or plane and navigate airports, if necessary
Ability to occasionally lift up to 20 lbs.
Demonstrated proficiency and comfort with digital technology

Nice To Haves

Bachelor’s Degree, preferred
Degree in business, communication, or related field, preferred
Experience supporting annual giving, donor stewardship, or nonprofit communications, preferred
Working knowledge of digital engagement and fundraising platforms, including email marketing platforms, WordPress websites, and related technologies.

Responsibilities

Assist with design and deployment of stewardship and engagement emails including the monthly Stewardship Circle newsletter, endowed fund report emails, student craft emails, friend birthday emails, gift milestone acknowledgments, campaign emails, and other non-annual giving communications.
Use templates to develop visually engaging and mission-aligned email layouts, web pages, graphics, and content. Collaborate with supervisor and campus partners to ensure accuracy, clarity, and consistency of messaging.
Assist with importing email recipient lists within the CRM, ensuring accurate segmentation, proper documentation, and adherence to data integrity and privacy standards.
Assist with the execution of digital fundraising and engagement campaigns by supporting email production, scheduling, testing, and deployment timelines.
Follow checklist to conduct thorough reviews and testing of emails prior to launch, including links, personalization fields, accessibility considerations, and mobile responsiveness.
Pull basic email performance metrics such as opens, clicks, and engagement trends to support ongoing optimization and reporting efforts.
Work with Annual Giving, Donor Experiences and Services, Alumni Relations, Student Craft, and other campus partners to gather content and support timely stewardship communications.
Follow established procedures for using email marketing platforms and CRM tools, and assist with maintaining organized documentation and workflows.
Assist with the setup, testing, and maintenance of online donation forms and giving pages, particularly as they relate to email campaigns and stewardship communications. Ensure links, form functionality, design, and donor experience are accurate, user-friendly, and aligned with campaign goals.
Handle donor and constituent information responsibly, following institutional policies and best practices to protect data privacy and security.
Provide assistance on additional email and digital communication projects as assigned to support broader fundraising, stewardship, and institutional initiatives. This includes providing guidance and support to Alumni Philanthropy in creating and improving their digital communications, ensuring messaging aligns with Berea’s mission, best practices, and audience engagement goals.