Digital Communications and Brand Manager- Boise, ID

Simplot•Boise, ID

3d•Onsite

About The Position

The Simplot Company is seeking a dynamic and experienced Digital Communications and Brand Manager to support brand growth, reputation management, and public relations across digital platforms. This role is part of the Global Communications and Brand team and is responsible for managing the company's global social media strategy and delivery, as well as global media monitoring and reporting. The ideal candidate will possess strong attention to detail, ensuring accuracy, completeness, and brand compliance, along with deep expertise in social media and digital communication trends. This includes experience in developing and managing a broad social media environment for a large organization across various platforms. Success in this role involves leveraging social media and media monitoring to drive awareness and traffic to Simplot's owned media, encouraging audience engagement with the company brand. The manager will enhance Simplot's reputation by facilitating social media engagement and utilizing other public relations tools. They will also maintain a robust social and traditional media monitoring program to stay informed about trends and sentiment related to Simplot and its brand. Additional responsibilities include assisting in public relations and community relations activities as needed.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 3-5 years’ experience in social media and/or marketing and communications for a large and diverse company.
Experience with media monitoring platforms and reporting
Demonstrated experience with a variety of social media platforms and their respective content best practices.
Experience in creating and implementing successful social media strategies.
Proficiency in digital analytics and optimization tools.
Proficient using multi-social posting programs such as Hootsuite.
Excellent written and verbal communication skills.
Creative thinking and the ability to develop engaging content.
Strong project management skills.
Knowledge of public relations and media strategies.
Data-driven mindset with the ability to translate insights into actionable strategies.
Experience with a large multi-national or global organization.
Experience with photography, video editing and/or graphic design.

Responsibilities

Responsible for helping implement Company social media strategy, campaigns and content calendars that build engagement and support broader communication objectives.
Monitor and measure the effectiveness of digital platforms, as well as report analytics that drive key initiatives and Company objectives.
Use media monitoring tools and analyze analytics to provide actionable insights and leadership reports.
Research and identify emerging technologies that can enhance digital communication efforts.
Manage multiple digital platforms and advise on the adoption of new digital tools and platforms to stay ahead of industry trends.
Align social strategy with our Company brand identity and broader content initiatives.
Collaborates with cross-functional teams and social media managers representing different areas of the business to assist with digital content decisions and approval.
Edit and review social media plans and content and broader communications materials to effectively execute on project deliverables.
Help create channel-specific social media content for Simplot’s social platforms.
Produces, edits, and publishes weekly content that aligns with the Company’s strategic goals.
Assist communications and public relations activities through the development and execution of social media campaigns.
Support the development and production of photo/video assets to be leveraged across social media channels.
Research and analyze new platforms, trends and social media industry opportunities.