Digital Client Success Manager

Encoura

6d•$80,000 - $85,000

About The Position

The Digital Client Success Manager (DCSM) serves as the primary strategic and operational point of contact for assigned digital marketing clients, ensuring successful campaign execution, strong client relationships, and measurable performance outcomes. This role is responsible for managing the full lifecycle of digital marketing campaigns, including client onboarding, strategic planning, campaign coordination, launch readiness, optimization, reporting, and ongoing performance management. Key responsibilities include leading client communication and strategic discussions, coordinating cross-functional workflows, overseeing campaign execution timelines, monitoring campaign performance, identifying optimization opportunities, and delivering actionable insights and recommendations to clients. The DCSM partners closely with Sales, Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams to ensure campaigns are executed efficiently, accurately, and in alignment with client enrollment and marketing objectives. This role plays a critical part in supporting client retention, operational excellence, and long-term account growth by delivering a high-quality client experience, driving strategic value, and ensuring successful digital marketing outcomes across Encoura’s client portfolio.

Requirements

5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles
Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies
Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms
Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms
Strong consultative mindset with excellent presentation, communication, and relationship-building skills
Ability to explain technical and performance concepts clearly across varying levels of client expertise
Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities
Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment
Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process

Responsibilities

Lead the day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support.
Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule.
Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments.
Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance.
Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders.
Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives.
Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners.
Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals.
Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards.
Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes.