Digital Category Merchandising Analyst
AOB Recruitment•Atlanta, GA
•Hybrid
About The Position
We are seeking a Digital Category Merchandising Analyst to support the growth of a large-scale B2B eCommerce business. This role is part of the Digital Experience & Operations team and focuses on driving online revenue, optimizing digital merchandising, and enhancing omnichannel customer experiences. You will work closely with category leadership and cross-functional teams to execute strategies around assortment, pricing, promotions, and digital experience, contributing to high-impact categories with significant revenue ownership.
Requirements
- 5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce.
- Strong understanding of online merchandising, assortment planning, and pricing strategies.
- Experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, or similar platforms.
- Ability to analyze data and translate insights into actionable business decisions.
- Strong communication and stakeholder management skills.
- Detail-oriented with strong problem-solving and execution capabilities.
- Strong category management, catalog management, merchandising experience — not adjacent/overlapping skillsets.
- Must have hands-on, recent experience
Nice To Haves
- Experience in Automotive, Industrial, or B2B eCommerce environments.
- Exposure to UX principles or customer experience optimization.
- Familiarity with omnichannel retail environments.
Responsibilities
- Support execution of digital merchandising strategies across B2B and B2C channels.
- Analyze category performance and provide data-driven insights and recommendations.
- Optimize online assortment, pricing, availability, and product presentation.
- Partner with product, pricing, promotions, and operations teams to drive online sales growth.
- Monitor and improve conversion rates, search performance, and customer experience.
- Identify cross-sell and upsell opportunities to increase attachment rates.
- Leverage analytics tools to track KPIs, campaign performance, and customer behavior.
- Assist in building and executing omnichannel merchandising and go-to-market plans.
- Conduct competitive analysis and support continuous improvement initiatives.
- Collaborate with engineering and catalog teams to ensure an accurate and optimized digital site experience.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
