Digital Category Analyst

PetSmart•Phoenix, AZ

7d•Hybrid

About The Position

This role works in our Phoenix Home Office - visa sponsorship is not available for this role. Digital Category Analyst is responsible for conducting analysis using eCommerce sales, digital customer engagement data, market share, etc. and producing actionable recommendations based on analysis. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to: Performs analysis on sales, traffic, and conversion frunnel trends. Make linkages across KPIs to provide holistic analysis for assigned categories. Partners closely with Site Merchandising to conduct analysis to answer key business questions and identify digital experience opportunities for assigned categories. Makes recommendations for actions based on analysis conducted. Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales and improve customer engagement. Helps build daily and weekly funnel forecasts based on trends and promotional initiatives, and measure performance vs. forecast. Participate as a key member of the digital cross functional team for assigned categories, socialize data with cross functional partners and make recommendations. Build upon and enhance digital KPI reporting to summarize sales and site performance. Provide subject matter expertise on key digital initiatives, programs, and testing for assigned categories.

Requirements

Bachelors degree in Business, Merchandising, Marketing, Finance, Engineering or equivalent work experience
2 years of experience in Digital
2 years of experience utilizing online analytics to optimize sales and customer experience
Strong problem solving and analytical skills.
Excellent time management, multi-tasking, and organizational skills
High degree of internet savvy, with a curiosity and enthusiasm for digital trends
Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
Exhibit professional initiative and entrepreneurial drive
Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics)
Strong Excel skills, and familiarity with data visualization tools (Power BI/Tableau)

Responsibilities

Performs analysis on sales, traffic, and conversion frunnel trends.
Make linkages across KPIs to provide holistic analysis for assigned categories.
Partners closely with Site Merchandising to conduct analysis to answer key business questions and identify digital experience opportunities for assigned categories.
Makes recommendations for actions based on analysis conducted.
Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales and improve customer engagement.
Helps build daily and weekly funnel forecasts based on trends and promotional initiatives, and measure performance vs. forecast.
Participate as a key member of the digital cross functional team for assigned categories, socialize data with cross functional partners and make recommendations.
Build upon and enhance digital KPI reporting to summarize sales and site performance.
Provide subject matter expertise on key digital initiatives, programs, and testing for assigned categories.