Digital Campaigner

Greenpeace • Montreal, QC

13d • CA$64,643 - CA$69,918 • Remote

About The Position

Greenpeace Canada is an independently funded, non-profit organization that works towards a greener, more peaceful world, and to confront the systems that threaten people and the planet. We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public. To maintain independence Greenpeace does not accept donations from corporations or governments. Greenpeace relies on individual donors and creative partnerships to fund our environmental justice campaigns.

As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and the Land Back movement. We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and are committed to collaboration and consultation with Indigenous Peoples to ensure our campaigns and positions respect Indigenous rights and liberation.
Greenpeace Canada is committed to a workplace that is enriched by the people, needs and desires of Canada’s diverse communities. We seek candidates with a variety of perspectives and lived experiences to effect change and will prioritize applicants from racialized and other equity-seeking groups.
The responsibilities and skills for this role are outlined below. Greenpeace Canada fully recognizes lived experiences, unpaid credentials, as well as education and work experiences from outside of Canada. If you are interested in this role, but feel you do not have all of the requirements listed for this position, we highly encourage you to still apply!

As the Digital Campaigner, you will:
Deliver engaging, innovative and effective online campaigns that meet our impact and fundraising goals.
Working within project teams, design and implement strategies to mobilize existing and new supporters to help win campaigns and strengthen the Greenpeace movement. This could include:
Implementing and constructing engaging supporter journeys, in close collaboration with the Head of Communications and the Digital Campaigner for the Nature and Biodiversity program team
Implementing and developing credible calls to action that support the project’s theory of change, moving the campaign forward
Implementing and developing the digital narrative and email story that will deepen supporter engagement in our Oceans work.
Ensuring all digital communication and strategy align across the Oceans sub-campaigns with the overarching organizational goals.
Ensure all digital activity supports progress towards campaign mobilization and fundraising KPIs and lead generation goals)
Write innovative, engaging, and compelling, web content and emails to trigger action and deepen engagement with both French and English-speaking audiences.
Co-manage GPCs online social networks and communities, including moderating, creating content, encouraging conversation, deepening engagement and growing communities.
Implement the Credible Communications Policy in content production for web, emails and social media. Ensure those materials are approved by the Head of Communications and Supporter Journeys before public release.
Act as organizational spokesperson when required.
Keep abreast of innovation, developments and trends in the digital advocacy space, working with the team to test as appropriate and expanding the GPC internal body of knowledge. Proactively engage with Greenpeace’s global digital community to share and learn best practices.
Act as a resource to staff on the most effective use of digital properties as campaigning and communications tools.
Coordinate and co-manage the content publishing schedule, coordinate publishing priorities and negotiate with other departments across the website, email list and social media.
With the Head of Communications, Digital Campaigner for Nature and Biodiversity, Head of Marketing and Donor Growth, and Head of Insights and Engagement Systems, participate in the development, planning and implementation of GPC’s Oceans content strategy and digital editorial calendar.
Report on the effectiveness of GPC’s online presence and engagement through regular reporting and analysis of metrics.
Identify campaign communication key opportunities for web target audiences. Seek to build linkages between digital and offline opportunities for action.
Manage the reporting, tracking and evaluation of specific digital campaign strategies in consultation/coordination with the Data Strategist.
Ensure all online activities comply with the organizational policies and positions,, usability and best practice guidelines.

Requirements

• Digital and Technical Skills: to create, manage and update web and social media content.
• Graphic design skills.
• Organizational, Administrative and Time Management Skills: to manage multiple projects, conflicting priorities and meet tight deadlines
• Research and Analytical Skills: to evaluate information, plan strategies and anticipate ramifications; to develop systems and procedures
• Innovation and Knowledge-Sharing Skills: to develop creative online campaign solutions; to contribute to fostering a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement.
• Bilingual Verbal and Written Communications Skills: to effectively communicate campaign issues and strategies internally and externally; to write web content, procedures and reports using a professional level of fluency in both French and English.
• Interpersonal and Team Work Skills: to function effectively within cross-departmental project teams; to interact effectively in a diverse and multi-cultural environment and across hierarchies.
• Knowledge sharing and innovation: to contribute to fostering a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement
• In-depth understanding of digital strategy, online community management
• Understanding of marketing/branding, online design and optimizing user experience/usability issues
• Knowledge and experience of web development technologies such as HTML & CSS, Content Management Systems such as Hubspot, Planet3 and Drupal, and Constituent Management Systems/EMS such as Engaging Networks or New/Mode
• Design programs such as Canva, Photoshop, or similar programs
• Experience of campaigning, lobbying, or advocacy
• Knowledge of environmental issues and the environmental sector, related to ocean justice, anti-extraction, and/or biodiversity
• Knowledge of the overall goals and intent of Greenpeace (mission, vision, values)
• Must be legally authorized and entitled to work in Canada.
• Comfortable working in a remote setting within Canada, with the ability to collaborate effectively across multiple international locations.
• Candidates should demonstrate an understanding of, and alignment with, Greenpeace’s campaign approaches — including the strategic use of peaceful civil disobedience as a means of achieving environmental and social justice.

Nice To Haves

• Knowledge of First Nations, Inuit, and Métis languages are highly desirable.
• Knowledge of other languages that reflect the diversity of Canada’s many communities are also highly desirable.

Responsibilities

• Deliver engaging, innovative and effective online campaigns that meet our impact and fundraising goals.
• Working within project teams, design and implement strategies to mobilize existing and new supporters to help win campaigns and strengthen the Greenpeace movement.
• Implementing and constructing engaging supporter journeys, in close collaboration with the Head of Communications and the Digital Campaigner for the Nature and Biodiversity program team
• Implementing and developing credible calls to action that support the project’s theory of change, moving the campaign forward
• Implementing and developing the digital narrative and email story that will deepen supporter engagement in our Oceans work.
• Ensuring all digital communication and strategy align across the Oceans sub-campaigns with the overarching organizational goals.
• Ensure all digital activity supports progress towards campaign mobilization and fundraising KPIs and lead generation goals)
• Write innovative, engaging, and compelling, web content and emails to trigger action and deepen engagement with both French and English-speaking audiences.
• Co-manage GPCs online social networks and communities, including moderating, creating content, encouraging conversation, deepening engagement and growing communities.
• Implement the Credible Communications Policy in content production for web, emails and social media. Ensure those materials are approved by the Head of Communications and Supporter Journeys before public release.
• Act as organizational spokesperson when required.
• Keep abreast of innovation, developments and trends in the digital advocacy space, working with the team to test as appropriate and expanding the GPC internal body of knowledge. Proactively engage with Greenpeace’s global digital community to share and learn best practices.
• Act as a resource to staff on the most effective use of digital properties as campaigning and communications tools.
• Coordinate and co-manage the content publishing schedule, coordinate publishing priorities and negotiate with other departments across the website, email list and social media.
• With the Head of Communications, Digital Campaigner for Nature and Biodiversity, Head of Marketing and Donor Growth, and Head of Insights and Engagement Systems, participate in the development, planning and implementation of GPC’s Oceans content strategy and digital editorial calendar.
• Report on the effectiveness of GPC’s online presence and engagement through regular reporting and analysis of metrics.
• Identify campaign communication key opportunities for web target audiences. Seek to build linkages between digital and offline opportunities for action.
• Manage the reporting, tracking and evaluation of specific digital campaign strategies in consultation/coordination with the Data Strategist.
• Ensure all online activities comply with the organizational policies and positions,, usability and best practice guidelines.

Benefits

• Four-Day Work Week – Enjoy a 28-hour work week with full-time pay and benefits, giving you more time to recharge and live your values outside of work.
• Generous Paid Leave – From vacation and personal days to additional leave options, we prioritize rest, balance, and care for yourself and your loved ones
• Comprehensive Health Coverage – Robust medical, dental, and vision plans that support your overall health and extend to your family.
• Growth & Learning Opportunities – Access to ongoing professional development, learning, and skill-building to help you grow in your role and beyond.
• Values-Driven Culture – Join a compassionate, equity-centered workplace rooted in collaboration, inclusion, and a shared mission to create a more just and sustainable world.driven organization committed to equity, inclusion, care, and collective impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed