Digital Campaign Strategist/Specialist - Kold

Gray Media•Tucson, AZ

About The Position

Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, customer base, and improving user experience. Candidates must be local or willing to relocate to Tucson, Arizona.

Requirements

3+ years’ experience as a digital strategist or similar role
Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
Both Google AdWords and G4 Analytics certifications
Knowledge of planning and managing multiplatform media campaigns
Experience and understanding of GTM and pixel placements on websites
Excellent communication and teamwork skills
Exceptional presentation abilities coupled with a proactive approach to client interaction
Ability to work effectively under pressure and deliver on tight deadlines
Strong analytical and organizational skills
Proficient in data analysis, Excel, and PowerPoint
Strong analytical skills with an aptitude for statistics and math

Responsibilities

Work directly with clients and account executives to understand the client's business objectives and advertising strategy.
Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, Facebook Products, SEO, email, Website development, and contesting.
Present recommendations directly to clients in coordination with account executives.
Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management.
Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).
Work on several projects simultaneously, often for several different clients.
Undertake research and analyze data using specialist industry resources.
Share the latest digital trends both with the internal sales team and directly with clients.