Campaign Strategist

Fluent • New York, NY

10d • $65,000 - $80,000

About The Position

As a Campaign Strategist, you will be responsible for developing audience strategies, analyzing performance data, optimizing campaigns, and partnering with internal teams to ensure seamless execution and strong client outcomes. You will help guide decisions that strengthen performance and support campaign success.

Requirements

• Has excellent analytical and problem-solving skills with the ability to think critically to produce meaningful outcomes
• Embodies a self-starter attitude
• Exceptionally organized, detail-oriented, meets deadlines, strong able to multi-task
• High proficiency in Excel, ability to use functions to analyze complex data sets
• Strong understanding of general marketing/advertising concepts and methods
• Experience with the performance marketing ecosystem, including familiarity with the mobile-app space is a plus
• 3-5 years of experience in performance marketing, media, or ad tech—preferably with exposure to affiliate, CPA, or mobile app ecosystems

Responsibilities

• Define audience strategy for client campaigns across Fluent’s inventory by leveraging first-party user data and campaign performance insights
• Analyze campaign performance data to identify trends, patterns, and optimization opportunities
• Allocate client campaign budget effectively across Fluent’s inventory offerings to hit clients’ goals
• Enhance and streamline campaign optimization processes to improve efficiency and performance
• Partner with cross-functional teams to implement a comprehensive go-live strategy, aligning targeting, budget, and optimization plans for a successful campaign launch
• Conduct quality assurance across all working documents to maintain accuracy and consistency

Benefits

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees