Sr. Digital Campaign Specialist

TEGNA • Phoenix, AZ

12d

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. Premion , the new “Over-the-Top” (“OTT”) advertising and media business, seeks a Sr. Digital Operations Specialist . The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation, and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of digital ad campaigns. Premion is a high growth division of TEGNA. The Sr. Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site.

Requirements

• 3-4 years of online ad trafficking experience
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Knowledge of HTML, CSS, Flash, and JavaScript
• Strong organizational and time management skills
• Strong written and communication skills
• Able to interact comfortably with both clients and other internal departments

Nice To Haves

• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
• BA/BS preferred

Responsibilities

• Monitor, lead and troubleshoot 3rd Party discrepancies for their teams’ campaigns
• Responsible for QA of Publisher lists
• Attend regular internal meetings to discuss wins/opportunities on assigned accounts
• Be on call for external meetings; be able to explain technical capabilities or limitations
• Provide quarterly updates on wins/opportunities within assigned accounts
• Permit optimization requests for these markets
• Assist AMs with various types of reporting
• Promote enhanced ownership and relationship building between client/sales & Ops by meeting with Client Services representatives and Trading team regularly
• Participate, collaborate, and drive process or product changes with Ops Team needs and requirements in mind across various business units.
• Implement and manage online advertising campaigns
• Perform the day-to-day ad scheduling in Octillion
• Monitor delivery of campaign from beginning to end and optimizing as needed
• Consult with Sales or Account Management to ensure a successful advertising campaign
• Work with Trading Management to manage margins
• Review daily reporting to find potential issues and problems
• Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
• Prepare and edit HTML code used to track ad creative
• Follow-up with immediate action & provide concise, timely feedback within the deadlines established
• Self-manage tasks / schedule for effective and efficient time management
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• QA all VAST tags and MP4 Files to meet specs

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees