Digital Campaign Specialist

TEGNA•Phoenix, AZ

12d

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Opportunity Premion , the new “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist . The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.

Requirements

1-2 years of online ad trafficking experience
Ability to multi-task, and work efficiently within a high-paced changing environment
Knowledge of HTML, CSS, Flash, and JavaScript
Strong organizational and time management skills Digital Operations Specialist
Strong written and communication skills
Able to interact comfortably with both clients and other internal departments
Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
BA/BS preferred

Responsibilities

Implement and manage online advertising campaigns
Perform the day-to-day ad scheduling in our proprietary DSP, Octillion
Monitor delivery of campaign from beginning to end and optimizing as needed
Consult with Account Management to ensure a successful advertising campaign
Attend weekly meetings with Account Management team to discuss delivery issues
Work with Yield Management to manage margins
Work with Yield partner to move demand to different supply sources
Review daily reporting to find potential campaign set up and campaign delivery problems
Review Rejection Summary in DSP and suggest changes to increase delivery
Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
Prepare and edit HTML code used to track ad creative
Prepare creative and client for deployment on different platforms, IE Hulu
Follow-up with immediate action & provide concise, timely feedback within the deadlines established
Self-manage tasks / schedule for effective and efficient time management
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
QA all VAST tags and MP4 Files to meet specs

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

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