Digital Campaign Coordinator - Ignite Pro

Townsquare Ignite•Dallas, TX

18h•$45,000 - $50,000•Remote

About The Position

The Digital Campaign Coordinator acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists in client meetings, creating proposals, and partnering with internal teams to ensure a smooth campaign launch, and ongoing client support and campaign optimization. Success in this role comes in the form of accelerated sales and reduced campaign cancellations. Pre-Sale Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies. Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner. Create or review proposals based on Ignite Pro media mix rules Participate in client needs analyses (CNAs) and pitches. Request or provide ad examples and brainstorm creative, targeting, and campaign strategies. Respond to inquiries within 24 hours and provide actionable insights. Management and input of Lumina workflow tasks and details. Post-Sale Work to implement campaign details in workflow systems and coordinate creative approvals with Creative Services, AEs, and clients. Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution. Input details and conduct tasks in DSP platforms working with leadership from buying & trafficking team Liaise with team members to ensure accurate campaign setup and monitor campaign performance. Review Internal System data for accuracy and address issues as needed. Schedule and participate in client check-ins to review performance and provide insights. Analyze campaign metrics and provide recommendations for optimization and upselling. Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized. Stay informed on product updates affecting proposals and campaigns. Collaborate with team members to confirm orders and reconcile revenue.

Requirements

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
Exceptional Communicator. Experience taking the lead in interdepartmental projects.
Experience with digital ad messaging best practices (does not build the ads)
Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
1+ years experience in digital advertising
4-year college degree or comparable work experience required

Responsibilities

Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies.
Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner.
Create or review proposals based on Ignite Pro media mix rules
Participate in client needs analyses (CNAs) and pitches.
Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
Respond to inquiries within 24 hours and provide actionable insights.
Management and input of Lumina workflow tasks and details.
Work to implement campaign details in workflow systems and coordinate creative approvals with Creative Services, AEs, and clients.
Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution.
Input details and conduct tasks in DSP platforms working with leadership from buying & trafficking team
Liaise with team members to ensure accurate campaign setup and monitor campaign performance.
Review Internal System data for accuracy and address issues as needed.
Schedule and participate in client check-ins to review performance and provide insights.
Analyze campaign metrics and provide recommendations for optimization and upselling.
Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized.
Stay informed on product updates affecting proposals and campaigns.
Collaborate with team members to confirm orders and reconcile revenue.