digital brand manager, U.S. Roasteries

Starbucks • New York, NY

9d • Onsite

About The Position

As a Digital Brand Manager supporting the U.S. Roastery business, you will play a pivotal role in bringing the Roastery experience to life through compelling digital storytelling, integrated campaigns, and customer-facing communications. This role sits at the intersection of brand marketing, digital engagement, customer experience, and operational execution, helping shape how customers connect with the Starbucks Reserve brand across social media, digital platforms, websites, menu communications, and Roastery marketing channels. Working closely with cross-functional partners across the business, you will lead the planning and execution of digital brand initiatives that strengthen customer engagement, showcase the premium Roastery experience, and support business priorities. This is a highly collaborative and hands-on role, requiring both strategic thinking and direct content creation to bring the Starbucks Reserve story to life.

Requirements

• 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields
• Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer-facing communications
• Experience executing campaigns, launches, and marketing initiatives from planning through implementation
• Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards
• Strong analytical, communication, project management, and cross-functional leadership skills, including the ability to influence and drive results in a matrixed organization

Nice To Haves

• Experience working with creative agencies, content partners, or external vendors preferred
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred

Responsibilities

• Lead digital brand execution – Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
• Own content creation and storytelling – Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications. Capture photography and video content that showcases products, partners, events, and experiences while partnering with agencies and creative resources when needed.
• Bring campaigns and experiences to life – Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
• Manage digital channels and brand presence – Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
• Drive marketing operations excellence – Manage project timelines, approvals, production schedules, in-store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
• Leverage insights and partnerships to drive results – Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

Benefits

• medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• short-term and long-term disability
• paid parental leave
• family expansion reimbursement
• paid vacation from date of hire
• sick time (accrued at 1 hour for every 25 hours worked)
• eight paid holidays
• two personal days per year
• 401(k) retirement plan with employer match
• discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• incentivized emergency savings
• financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
• student loan management resources
• access to other educational opportunities
• backup care
• DACA reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level