Digital Associate Director

WITHIN•New York, NY

2d•$62,400 - $220,000•Hybrid

About The Position

As Digital Associate Director, you will lead, develop, and scale a high-performing digital marketing team while owning the strategic direction, execution quality, and growth of the paid media and broader digital marketing practice. You will partner with senior cross-functional stakeholders, serve as a trusted client advisor, and drive measurable business impact. The role oversees campaign excellence across channels, shapes processes, supports resourcing and sales efforts, and aligns regional and global media strategies. You will guide integrated digital marketing initiatives, maintain strategic consistency and performance accountability across accounts, and translate business objectives into scalable, measurable media strategies. You will also lead client relationships and growth opportunities, collaborate with internal and global teams, oversee analytics and reporting, and improve workflows and best practices. This is an in-office hybrid role based in the company's New York City office. The company offers total compensation of $62,400–$220,000, based on education, experience, and skill level.

Requirements

6–7+ years of experience in digital marketing, with deep expertise across paid media channels.
Extensive hands-on experience with Google Ads and/or Meta (Facebook/Instagram) Ads.
Proven experience leading and developing teams in a managerial or director-level capacity.
Practical experience applying AI tools within media planning, execution, or reporting workflows.
Strong strategic, analytical, and problem-solving skills with a performance-driven mindset.
Exceptional client leadership, communication, and stakeholder management skills.
Experience contributing to operational initiatives such as staffing, resourcing, process design, or sales support.
Familiarity with tools and platforms such as Google Ads, Meta Ads Manager, and Google Analytics.
Bachelor’s degree in marketing, communications, or a related field.
Ability to prioritize and balance team and client needs effectively.
Willingness to occasionally work outside standard hours to collaborate with global teams.

Nice To Haves

Agency experience, including managing multiple clients and priorities, is highly preferred.
Experience with additional paid media platforms is strongly preferred.

Responsibilities

Lead, mentor, and scale a team of cross-functional managers, digital media buyers, and strategists across multiple global offices.
Set expectations, performance standards, and growth plans for team members.
Serve as a senior escalation point for team, client, and performance challenges and as an executive-level point of accountability for client outcomes.
Partner with leadership on staffing, hiring, onboarding, and resource planning.
Own planning, execution, and optimization of integrated digital marketing initiatives, remaining hands-on with execution when needed.
Ensure strategic consistency, best-in-class execution, and performance accountability across accounts.
Guide strategy, troubleshoot issues, and drive results through a high-level understanding of day-to-day platform execution.
Translate business objectives into scalable, measurable digital media strategies, with a focus on profitability and client growth.
Build long-term client relationships and lead high-level client communications, performance reviews, and strategic planning sessions.
Identify account growth, upsell, and cross-channel expansion opportunities.
Support sales through strategy development, scoping, and participation in pitches as needed.
Collaborate with strategy, analytics, creative, and operations teams to deliver integrated solutions.
Align with global teammates, including North America, to ensure consistency in media strategy and execution across regions.
Contribute to the development and standardization of global best practices.
Oversee performance analysis and translate insights into clear, actionable recommendations.
Establish and refine reporting frameworks, KPIs, and success metrics.
Improve workflows, processes, and documentation to drive efficiency and scalability.
Stay current on emerging platforms, tools, trends, and industry best practices and assess their relevance to the business.
Solve problems resourcefully and proactively, adapting and working with minimal direction.