Digital Assets, Manager

Charlotte Hornets•Charlotte, NC

About The Position

The Digital Asset Manager is responsible for the day-to-day operation, governance, and optimization of Hornets Sports & Entertainment’s (HSE) Digital Asset Management (DAM) ecosystem, with PhotoShelter serving as the primary platform. This role oversees the full lifecycle of photo and video assets—from ingestion and metadata tagging to access management, delivery, and long-term archival—supporting all HSE departments and external partners. Reporting to the Director of Content & Creative Operations, the Digital Asset Manager works closely with HSE Studios, Marketing, IT, and Communications to ensure assets are discoverable, secure, and efficiently distributed. This role balances hands-on asset management with user support, workflow improvement, and system governance. As a secondary responsibility, the Digital Asset Manager may provide photography coverage for select team, community, corporate partnership, and internal events when additional content support is required.

Requirements

Bachelor’s degree or equivalent experience in Library Science, Information Science, Archival Science, Communication Management, Marketing, or a related field (preferred, not required)
Strong experience working with Digital Asset Management systems, with hands-on responsibility for metadata, governance, and user access (PhotoShelter experience strongly preferred)
Deep comfort working with large-scale media libraries, including still photography and video assets
Extensive knowledge of macOS environments
Working knowledge of Adobe Creative Cloud and modern photo/video production workflows
Familiarity with audio, video, and image file formats, containers, codecs, and delivery standards
Exceptional organizational skills and attention to detail, paired with the ability to think strategically about long-term asset management
Ability to manage multiple priorities and projects in a fast-paced, deadline-driven environment
Strong analytical skills with the ability to identify inefficiencies and implement process improvements
Excellent written and verbal communication skills; ability to collaborate effectively across technical and non-technical teams
Proven problem-solving skills and comfort navigating unique or ambiguous situations
Strong time management, adaptability, and openness to feedback
High level of professionalism, discretion, and commitment to confidentiality
Availability to work a variable schedule, including nights, weekends, holidays, Hornets home games, and arena events as needed

Responsibilities

Own the day-to-day administration of digital asset systems such as but not limited to PhotoShelter and Mimir, including asset ingestion, metadata standards, taxonomy governance, access controls, and distribution workflows
Manage the complete photo and video asset lifecycle, including file naming, IPTC metadata tagging, quality control, uploads, delivery, and archival preservation
Lead preservation and archival cataloging of the Charlotte Hornets historical asset library dating back to 1988
Ensure assets are consistently categorized, searchable, and aligned with organizational standards through regular audits and quality checks
Serve as a primary IT Help Desk resource for asset management–related requests, troubleshooting, and user support
Manage user access and permissions to ensure internal teams can efficiently and securely locate and use assets
Partner with Communications, Consumer Engagement, and creative teams on special projects and workflow enhancements to improve productivity and user experience
Review and approve asset uploads from contract contributors and third-party vendors, ensuring compliance with approved metadata, naming conventions, and upload processes
Support integrations and workflows between PhotoShelter and related tools (e.g., Workfront, OneDrive, Dropbox, FTP solutions, AP Images, CatDV)
Provide photography coverage for select team, community, corporate partnership, and internal events as assigned.
Capture and edit still photography consistent with organizational brand standards.
Assist with game-day or event coverage during periods of increased content demand.
Ensure photography captured by the organization is properly archived, tagged, and incorporated into the DAM system.
Support freelance photographers and content contributors by ensuring adherence to established file delivery standards.
Champion continuous improvement with a focus on operational controls, information security, and risk management
Document processes, standards, and best practices for DAM usage across the organization
Perform other duties as assigned