Digital Asset Manager

University of Maryland Global Campus • Adelphi, MD

20h • Hybrid

About The Position

The Digital Asset Manager is responsible for the ownership, governance, and day-to-day operation of UMGC’s enterprise Digital Asset Management (DAM) platform, MediaValet, and other digital asset management tools such as Portfolio and digital sign management software. As the primary administrator of these digital asset tools for the Marketing team, the digital asset manager serves as the point of contact for the vendors and oversees the functioning of digital asset management platforms. This role serves as the system owner and subject-matter expert, ensuring digital assets are consistently ingested, governed, served to distribution channels as needed, and accessible to internal teams, agencies, and global marketing partners while supporting enrollment-driven marketing initiatives and brand integrity.

Requirements

• Bachelor’s degree in a related field or equivalent experience.
• 5 years administering a DAM platform in an enterprise environment.
• Strategic and systems thinking
• Effective verbal and written communication
• Ownership and accountability
• Cross-functional collaboration and influence
• Process and governance orientation
• Attention to detail and quality
• Problem-solving and continuous improvement mindset.
• Digital asset management platform administration
• Metadata schema design and taxonomy development
• Digital rights and asset lifecycle management
• Workflow configuration and process optimization
• User training and enablement
• Documentation and standards development
• Vendor and platform coordination

Nice To Haves

• Experience supporting DAM usage in complex organizations, marketing or creative operations, platform integrations, and user enablement.
• Certifications.

Responsibilities

• Serve as UMGC’s primary administrator and functional owner of the MediaValet DAM platform and other digital asset management systems, ensuring ongoing alignment with marketing, creative, and institutional needs.
• Configure and maintain DAM system architecture, including metadata schemas, taxonomies, permissions, categories, workflows, and governance standards.
• Lead asset ingestion, migration, tagging, lifecycle management, version control, and archival of image, video, and audio assets, including global digital signage content.
• Define, document, and enforce enterprise standards for metadata, naming conventions, digital rights, usage guidelines, and asset governance.
• Act as the primary point of contact for DAM training, support, best-practice guidance, and stakeholder enablement across internal teams, agencies, and international marketing partners.
• Partner with internal stakeholders and vendors to support DAM enhancements, integrations, platform updates, adoption tracking, and continuous process improvement.

Benefits

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 16 paid holidays (17 during general election years).
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level