Digital Asset Management Librarian

Casey's•Ankeny, IA

11h•$64,500 - $84,600•Onsite

About The Position

Join Casey’s in shaping a better future for our communities, guests, and team members as a Digital Asset Management Librarian! The Digital Asset Management (DAM) Librarian is responsible for the day-to-day management, organization, and governance of the company’s Digital Asset Management platform. This role ensures digital assets are accurately tagged, easy to find, properly governed, and maintained throughout their lifecycle. Partnering closely with Creative, Marketing, and IT teams, the DAM Librarian establishes standards, supports users, and continuously improves DAM processes to enable efficient access, reuse, and compliance across the organization.

Requirements

Bachelor's degree in Library Science, Information Management, Marketing, Communications, Digital Media or a related field.
At least 3 years of experience managing digital assets, content libraries, or related systems, with hands-on experience using a Digital Asset Management platform (e.g., Bynder or similar).
Working knowledge of metadata management, taxonomy development, and digital asset workflows, including familiarity with common creative asset types, file formats, and production processes.
Experience with digital rights management, copyright considerations, and usage governance across various media types and file formats.
Clear and effective communicator with strong interpersonal skills and the ability to collaborate across teams and stakeholders.
Highly organized with exceptional attention to detail and a strong focus on accuracy and data quality.
Working knowledge of digital asset formats, metadata standards, and content management best practices.
Ability to manage multiple priorities in a fast-paced environment while maintaining consistency and quality.
Process-oriented mindset with a continuous improvement focus, identifying opportunities to streamline workflows and enhance system usability.

Responsibilities

Oversee the intake, uploading, tagging, and organization of digital assets to ensure accurate metadata and high levels of findability within the DAM platform.
Implement, manage, and maintain metadata standards, taxonomies, and naming conventions aligned with organizational structure and evolving business needs. Ensure ongoing accuracy and consistency of asset metadata to support efficient search, retrieval, and reuse.
Administer and maintain the DAM platform, including system configurations, taxonomy updates, and ongoing enhancements. Monitor platform usage and run reports to track asset adoption, performance, and utilization. Support system updates, test new features, and manage support tickets in partnership with vendors and internal teams.
Partner with Creative, Marketing, and IT teams to understand asset needs and ensure DAM processes align with creative and marketing workflows. Develop, document, and maintain DAM best practices, standards, and standard operating procedures.
Conduct regular audits of digital assets to ensure quality, compliance, and alignment with established standards. Manage asset lifecycle processes, including version control, archiving, and removal of outdated or unused assets.
Manage DAM user access, permissions, and group settings to ensure appropriate access and security. Provide guidance, support, and troubleshooting for internal teams and external partners using the DAM system. Lead training sessions for internal and external users on DAM usage, including uploading final marketing assets and adhering to established standards.
Participate in marketing team initiatives and projects, collaborating with cross-functional partners to support asset needs and ensure alignment with DAM processes and standards.
Perform other duties as assigned.