Digital Application Content Specialist

Hackensack Meridian Health • Iselin, NJ

2d • Hybrid

About The Position

The Digital Application Content Specialist will support the development and implementation of strategic projects related to the digital content ecosystem, such as social media, podcasts, email, blogs, interactive graphic development, videos, and other products that support patient and consumer engagement. Supports the Hackensack Meridian Health (HMH) network growth strategy, efficiency, and engagement strategies. Collaborates with marketing, communications, and digital engagement team members to develop integrated campaigns that drive consumer action and interest. Supports social media listening and community and content management.

Requirements

• Bachelor's degree in journalism, business, marketing, IT, and/or a combination of related coursework and experience that equates to four (4) years of experience.
• Minimum of 5 years (which increases to 9 years if no degree) of experience in digital communications/marketing, campaign planning, social media, and/or website creation and maintenance.
• Strong project management skills with a proven ability to simultaneously lead multiple projects and integrate the goals of diverse stakeholders.
• Strategic thinkers with a data-driven approach and a passion for driving results.
• Success in growing and strategically managing social media followers.
• Understanding of consumer analytics with Google Analytics preferred.
• Digital technology tools understanding, including but not limited to content management systems and social media management systems such as Sprout Social.
• Expertise in digital content creation, applying the standards of strong usability and user experience principles.
• Ability to create and execute both short-and long-term marketing plans.
• Flexible work style and ability to work within a diverse team.
• Strong interpersonal skills. Comfortable presenting campaign results and making optimization recommendations.
• Keen eye for interpreting data and identifying themes in data to provide actionable insights for stakeholders.
• Creative problem-solving, excellent written and verbal communication skills, and a strong attention to detail are key skills expected in this role.
• Highly motivated team player, able to work independently and in a team setting.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Responsibilities

• Manage day-to-day content strategy implementation, including developing and executing content plans to support the organization's strategic goals.
• Short-form, vertical video development, optimized for specific social channels.
• Assist with the production, scheduling, and delivery of digital campaign management, integrating the goals of diverse stakeholders, and participating in strategic decision-making for audience selection and segmentation.
• Identify trends and insights and make recommendations to optimize online HMH presence and opportunities.
• Measure and report the performance of campaigns and social presence.
• Collaborate with internal teams to develop and implement content, programs, and campaigns that support established goals.
• Perform social media listening/topic reporting as necessary.
• Report on relevant social media trends.
• Lead development and execution of network TikTok strategy.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Benefits

• health
• dental
• vision
• paid leave
• tuition reimbursement
• retirement benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level