Digital and Loyalty Coordinator
About The Position
We are seeking a highly organized and digitally savvy Digital & Loyalty Coordinator to support the execution of loyalty, CRM and digital marketing programs across a multi-state fuels and convenience retail network of approximately 1,000 company-operated and dealer-operated locations. This role will help bring our digital and loyalty strategies to life by coordinating campaigns, customer communications, loyalty offers, digital content, reporting and day-to-day program activities. The ideal candidate is customer focused, detail oriented, comfortable with technology and data, and passionate about delivering high-quality customer experiences.
Requirements
- 2–4 years of experience in digital marketing, loyalty, CRM, marketing operations, e-commerce or related fields.
- Strong organizational and project coordination skills with excellent attention to detail.
- Comfortable working with data, dashboards and campaign performance metrics.
- Ability to manage multiple campaigns, priorities and deadlines simultaneously.
- Strong written and verbal communication skills.
- Collaborative mindset and ability to work effectively with Marketing, Operations, Category Management, IT and external partners.
Nice To Haves
- Bachelor's degree in Marketing, Business, Communications, Digital or related discipline preferred.
- Exposure to loyalty programs, CRM platforms, mobile apps, email/SMS marketing or marketing automation preferred.
- Experience in convenience retail, fuels, grocery, QSR or other consumer retail environments is a plus.
Responsibilities
- Support day-to-day execution of loyalty initiatives, including member acquisition, offers, promotions, rewards and engagement programs.
- Coordinate and deploy customer communications across email, SMS, mobile app/push notifications and other digital channels.
- Build, test and launch loyalty offers and targeted promotions in coordination with Marketing, Category Management and other business teams.
- Coordinate updates to loyalty app and digital content, ensuring information, offers, creative assets and customer communications are accurate and timely.
- Maintain campaign calendars, timelines and deliverables and coordinate activities across internal teams, agencies and technology partners.
- Support testing of campaigns, offers and digital experiences prior to launch to ensure accurate and seamless customer execution.
- Track loyalty and digital performance metrics, prepare regular reporting and help identify insights and opportunities for improvement.
- Monitor customer feedback and digital/loyalty issues, partnering with the appropriate teams to help resolve issues and improve the customer experience.
- Help develop communications, materials and program information to support effective digital and loyalty execution across company-operated and dealer-operated locations.
- Work with loyalty, digital and technology partners on campaign execution, platform updates and issue resolution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
