Digital and Content Services Lead

Roche • South San Francisco, CA

31d • Onsite

About The Position

Genentech is seeking a dynamic and strategic leader to serve as the Head of the US Lab for AURORA. This is a critical leadership role responsible for the operational excellence and strategic growth of our in-house content engine. As the Head of the US Lab, you will be pivotal in shaping the future of content creation at Genentech, ensuring that the AURORA Lab becomes a vital partner to the Marketing and Digital, Data, and Analytics (DDA) organizations. You will lead the US-based operations of the AURORA Lab, with a mandate to not only deliver high-quality, compliant marketing content with industry-leading speed and efficiency but also to expand the Lab's footprint and influence across the wider Genentech organization. This role requires a leader who can build strong partnerships, drive innovation, and foster a culture of continuous improvement. You will work in close partnership with the Director, Marketing Creative Execution Lead, to ensure seamless integration between creative strategy and operational execution.

Requirements

• You hold a Bachelor's degree; MBA or other related graduate-level degree and 12+ years of marketing experience in relevant industries.
• You have working experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement teams.
• You have experience running content operations at scale for large pharma and/or agency experience and applied Lean six sigma or equivalent agile process at scale
• You have experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and financial results.
• Prior experience in managing relationships with external vendors and partners required, direct agency of record experience preferred.
• You have extensive experience in content creation workflows across digital channels.
• You have experience facilitating cross-functional engagement, relationship building and collaboration.
• You have strong analytical skills, with the ability to use data to drive decision-making and continuous improvement.
• You are familiar with regulatory requirements for digital content in the pharmaceutical industry.
• You possess strong organizational, interpersonal, leadership and communication skills with proven attention to detail.
• You have a proven track record of executing large-scale, highly strategic initiatives and have the ability to thrive in an ambiguous environment
• You have a strong understanding of digital marketing trends, technologies, and best practices.

Responsibilities

• Strategic Leadership & Partnership: Define and execute the strategic vision for the US Content Lab, aligning its capabilities with the evolving needs of the Marketing and DDA organizations.
• Act as the primary relationship owner for the AURORA Lab within the US, cultivating and growing strategic partnerships with key stakeholders across the Genentech organization.
• Champion the AURORA Lab's value proposition, proactively identifying opportunities to expand its services and deepen its integration with brand marketing and other functional areas.
• Develop and manage the US Lab's budget, resource planning, and performance metrics, reporting on progress to key stakeholders.
• Operational Excellence & Team Leadership: Lead the strategic evolution of the AURORA Lab's operating model, overseeing the transition from the current state to a future state designed for high-volume production.
• Lead the day-to-day operations of the US Lab, ensuring the efficient and effective delivery of all content projects.
• Serve as the primary escalation point for all operational issues, providing clear direction and timely resolution.
• Lead, mentor, and develop a high-performing team of content professionals, fostering a collaborative and inclusive work environment.
• Implement and manage a robust system for daily and weekly reporting of ticket volumes, throughput, and other key performance indicators to ensure transparency and drive continuous improvement.
• Collaboration & Integration: Work in close partnership with the Director, Marketing Creative Execution Lead, to align on a shared vision, roadmap, and implementation plan for content excellence.
• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across creative execution.
• Ensure seamless integration with external partners and vendors, managing operational touchpoints and workflows to maximize efficiency and quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees