Digital and Content Marketing Specialist

Oakwood Veneer Company•Troy, MI

1d•$62,000 - $68,000•Hybrid

About The Position

Oakwood Veneer is seeking a hands-on Digital & Content Marketing Specialist to manage and grow our digital presence. This position combines website management, digital marketing, social media, content creation, graphic design, email marketing, SEO, and AI-powered marketing. The ideal candidate is a creative, self-motivated marketer who can take projects from idea to execution and is comfortable with both the creative and technical sides of digital marketing.

Requirements

2+ years of experience in digital marketing, content marketing, website management, social media, and graphic design, including hands-on website back-end/CMS management.
Strong graphic design, content creation, social media, and written communication skills with excellent attention to detail.
Demonstrated ability to use AI tools for marketing and content creation and work independently while managing deadlines and multiple projects.
Experience with digital marketing and website content.

Nice To Haves

Shopify experience is a plus.
Experience with Shopify, BigCommerce or other eCommerce platforms, Klaviyo, Canva, SEO, website analytics, and video production/content planning is a plus.

Responsibilities

Manage the company website, including front-end content and back-end administration, while supporting SEO, website traffic, engagement, and conversions.
Create and publish written, graphic, and video content for the website, Instagram, Facebook, LinkedIn, YouTube, email, and other channels.
Plan video concepts and coordinate with photographers and videographers.
Develop email campaigns, preferably using Klaviyo.
Use AI tools for marketing, content creation, research, SEO, customer engagement, and campaign development.
Identify new marketing opportunities.
Maintain consistent branding.
Monitor campaign performance.
Manage multiple projects while adapting to changing business needs.